Brandwave

Mizuno vs Under Armour:Which is more popular by branded search?

In August 2026, Under Armour had more branded searches than Mizuno among netball shoe brands worldwide. Under Armour was estimated to have 3.4M branded searches compared to Mizuno’s 1.2M, and held a 6.1% Share of Search versus Mizuno’s 2.2%. These are worldwide searches for English-language branded terms.

Share of Search among netball shoe brands worldwide in August 2026Which is more popular in search, Mizuno or Under Armour?
Mizuno2.2%1.2M searches
vs
Under Armour6.1%3.4M searches

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Which is more popular in search, Mizuno or Under Armour?

Compare the netball shoe brands players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mizuno and Under Armour among netball shoe brands worldwide, by month

Share of Search by month for Under Armour, Mizuno. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeASICSUnder ArmourMizuno
Oct 202533.2%40.7%15.5%8.2%2.4%
Nov 202535.9%43.8%11.4%7.2%1.8%
Dec 202534.3%41.8%13.4%8.4%2.1%
Jan 202630.4%45.6%14.3%7.5%2.2%
Feb 202634.7%42.6%13.7%7%2.1%
Mar 202634.8%42.5%13.7%7%2.1%
Apr 202633.6%41.3%16.2%6.8%2%
May 202638.2%38.2%15.1%6.3%2.3%
Jun 202638.5%38.5%14.8%6.3%1.9%
Jul 202638.3%38.3%15.3%6.3%1.9%
Aug 202637%37%17.8%6.1%2.2%
Sep 2026—————

How has the Mizuno and Under Armour comparison changed over the last 12 months?

  • Under Armour was ahead of Mizuno in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Mizuno’s estimated Share of Search among netball shoe brands worldwide moved from 2.4% to 2.2%, and its estimated monthly branded searches held steady at 1.2M.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among netball shoe brands worldwide moved from 8.2% to 6.1%, and its estimated monthly branded searches moved from 4.1M to 3.4M.

How did search popularity change for netball shoe brands worldwide in August 2026?

  1. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Mizuno’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mizuno

1 branded search term

  • mizuno

Under Armour

1 branded search term

  • under armour

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.