Brandwave

Golf brands:Which are searched most?

In September 2026, Titleist was the most searched among golf brands worldwide, with an estimated 246K branded searches and 32.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Titleist32.4%
  2. TaylorMade26.5%
  3. Callaway21.7%
  4. Srixon9.7%
  5. PING5.3%
  6. Cobra Golf4.4%

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Share of SearchLeaderboard

Compare the golf brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among golf brands worldwide, by month

Share of Search by month for Titleist, TaylorMade, Callaway, Srixon, PING, Cobra Golf. The figures are in the table below the chart.

View monthly share of search table
MonthTitleistTaylorMadeCallawaySrixonPINGCobra Golf
Oct 202532.7%26.7%22%6.6%6.6%5.4%
Nov 202529.9%29.9%24.4%6%4.9%4.9%
Dec 202533.1%27.1%22.2%6.7%5.5%5.5%
Jan 202628.9%28.9%23.6%5.8%5.8%7.1%
Feb 202631.9%26.1%21.4%7.8%6.4%6.4%
Mar 202636.9%24.7%20.2%6.1%6.1%6.1%
Apr 202627.7%22.7%33.9%5.6%5.6%4.6%
May 202633.2%27.1%22.2%6.7%5.5%5.5%
Jun 202632.8%26.8%21.9%6.6%6.6%5.4%
Jul 202633.2%27.1%22.1%6.7%5.5%5.5%
Aug 202628%22.9%34.2%5.6%4.6%4.6%
Sep 202632.4%26.5%21.7%9.7%5.3%4.4%

This month’s ranking, September 2026

  1. 1.Titleist

    32.4%

    Moved from 2nd to 1st. 246K estimated branded searches, -18.3% vs prior month. Share +4.4 points.

  2. 2.TaylorMade

    26.5%

    Moved from 3rd to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share +3.6 points.

  3. 3.Callaway

    21.7%

    Moved from 1st to 3rd. 165K estimated branded searches, -55.2% vs prior month. Share -12.5 points.

  4. 4.Srixon

    9.7%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +4.1 points.

  5. 5.PING

    5.3%

    Moved from 6th to 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.7 points.

  6. 6.Cobra Golf

    4.4%

    Moved from 5th to 6th. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among golf brands worldwide?

In September 2026, Titleist was the most searched among golf brands worldwide, with an estimated 246K branded searches and 32.4% estimated Share of Search within this set. TaylorMade is in 2nd place, 5.9 percentage points behind at 26.5% Share of Search.

Global golf brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Titleist32.7% → 32.4%36.9%Mar 202627.7%Apr 20261st
TaylorMade26.7% → 26.5%29.9%Nov 202522.7%Apr 20262nd
Callaway22% → 21.7%34.2%Aug 202620.2%Mar 20263rd
Srixon6.6% → 9.7%9.7%Sep 20265.6%Apr 20265th → 4th
PING6.6% → 5.3%6.6%Oct 20254.6%Aug 20264th → 5th
Cobra Golf5.4% → 4.4%7.1%Jan 20264.4%Sep 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Srixon’s estimated Share of Search among golf brands worldwide increased from 6.6% to 9.7%.
  • Across the 12 months ending September 2026, PING’s estimated Share of Search among golf brands worldwide decreased from 6.6% to 5.3%.
  • Across the 12 months ending September 2026, Cobra Golf’s estimated Share of Search among golf brands worldwide decreased from 5.4% to 4.4%.
  • Across the 12 months ending September 2026, Titleist’s estimated Share of Search among golf brands worldwide peaked at 36.9% in March 2026 and was lowest at 27.7% in April 2026.
  • Across the 12 months ending September 2026, TaylorMade’s estimated Share of Search among golf brands worldwide peaked at 29.9% in November 2025 and was lowest at 22.7% in April 2026.
  • Across the 12 months ending September 2026, Callaway’s estimated Share of Search among golf brands worldwide peaked at 34.2% in August 2026 and was lowest at 20.2% in March 2026.
  • Across the 12 months ending September 2026, Srixon’s estimated Share of Search among golf brands worldwide peaked at 9.7% in September 2026 and was lowest at 5.6% in April 2026.
  • Across the 12 months ending September 2026, PING’s estimated Share of Search among golf brands worldwide peaked at 6.6% in October 2025 and was lowest at 4.6% in August 2026.
  • Across the 12 months ending September 2026, Cobra Golf’s estimated Share of Search among golf brands worldwide peaked at 7.1% in January 2026 and was lowest at 4.4% in September 2026.
  • Across the 12 months ending September 2026, Srixon rose from 5th to 4th among golf brands worldwide.
  • Across the 12 months ending September 2026, PING fell from 4th to 5th among golf brands worldwide.
  • Across the 12 months ending September 2026, Titleist, TaylorMade and Callaway held steady: their estimated Share of Search among golf brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for golf brands worldwide in September 2026?

  1. In September 2026, Titleist overtook Callaway to become the leader among golf brands worldwide, with 32.4% estimated Share of Search.

  2. In September 2026, TaylorMade overtook Callaway to rank 2nd among golf brands worldwide, with 26.5% estimated Share of Search.

  3. In September 2026, PING overtook Cobra Golf to rank 5th among golf brands worldwide, with 5.3% estimated Share of Search.

  4. In September 2026, Srixon gained estimated Share of Search among golf brands worldwide, from 5.6% to 9.7%.

  5. In September 2026, Callaway lost estimated Share of Search among golf brands worldwide, from 34.2% to 21.7%.

  6. Estimated monthly branded searches for Cobra Golf worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

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