Brandwave

How popular isSrixon in search?

In September 2026, there were an estimated 74K branded searches for Srixon worldwide which is up 49.5% over the last 12 months. Srixon holds 9.7% estimated Share of Search among golf brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Titleist32.4%
  2. TaylorMade26.5%
  3. Callaway21.7%
  4. Srixon9.7%
  5. PING5.3%
  6. Cobra Golf4.4%
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Which golf brands compete with Srixon?

Srixon against golf brands worldwide, by month

Share of Search by month for Titleist, TaylorMade, Callaway, Srixon, PING, Cobra Golf. The figures are in the table below the chart.

View monthly share of search table
MonthTitleistTaylorMadeCallawaySrixonPINGCobra Golf
Oct 202532.7%26.7%22%6.6%6.6%5.4%
Nov 202529.9%29.9%24.4%6%4.9%4.9%
Dec 202533.1%27.1%22.2%6.7%5.5%5.5%
Jan 202628.9%28.9%23.6%5.8%5.8%7.1%
Feb 202631.9%26.1%21.4%7.8%6.4%6.4%
Mar 202636.9%24.7%20.2%6.1%6.1%6.1%
Apr 202627.7%22.7%33.9%5.6%5.6%4.6%
May 202633.2%27.1%22.2%6.7%5.5%5.5%
Jun 202632.8%26.8%21.9%6.6%6.6%5.4%
Jul 202633.2%27.1%22.1%6.7%5.5%5.5%
Aug 202628%22.9%34.2%5.6%4.6%4.6%
Sep 202632.4%26.5%21.7%9.7%5.3%4.4%
  1. 1.Titleist

    32.4%

    Moved from 2nd to 1st. 246K estimated branded searches, -18.3% vs prior month. Share +4.4 points.

  2. 2.TaylorMade

    26.5%

    Moved from 3rd to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share +3.6 points.

  3. 3.Callaway

    21.7%

    Moved from 1st to 3rd. 165K estimated branded searches, -55.2% vs prior month. Share -12.5 points.

  4. 4.Srixon

    9.7%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +4.1 points.

  5. 5.PING

    5.3%

    Moved from 6th to 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.7 points.

  6. Moved from 5th to 6th. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.

Compare search popularity between Srixon and its closest rivals

How has branded search demand for Srixon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Srixon worldwide rose from 49.5K to 74K.
  • Across the 12 months ending September 2026, Srixon’s estimated Share of Search among golf brands worldwide increased from 6.6% to 9.7%.
  • Across the 12 months ending September 2026, Srixon’s estimated Share of Search among golf brands worldwide peaked at 9.7% in September 2026 and was lowest at 5.6% in April 2026.
  • Across the 12 months ending September 2026, Srixon rose from 5th to 4th among golf brands worldwide.

How did search popularity change for golf brands worldwide in September 2026?

  1. In September 2026, Titleist overtook Callaway to become the leader among golf brands worldwide, with 32.4% estimated Share of Search.

  2. In September 2026, TaylorMade overtook Callaway to rank 2nd among golf brands worldwide, with 26.5% estimated Share of Search.

  3. In September 2026, PING overtook Cobra Golf to rank 5th among golf brands worldwide, with 5.3% estimated Share of Search.

  4. In September 2026, Srixon gained estimated Share of Search among golf brands worldwide, from 5.6% to 9.7%.

  5. In September 2026, Callaway lost estimated Share of Search among golf brands worldwide, from 34.2% to 21.7%.

  6. Estimated monthly branded searches for Cobra Golf worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

Where does Srixon compete?

Srixon is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Golf balls5th of 66.2%Show ranking
Golf gloves5th of 59.3%Show ranking
Golf brands4th of 69.7%Shown above

How is Srixon measured?

Brandwave collects information about searches that people make online using Srixon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • srixon

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How the Brand Demand Index is measured

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Is Srixon your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.