Brandwave

Srixon vs TaylorMade:Which is searched more?

In September 2026, TaylorMade had more branded searches than Srixon among golf brands worldwide. TaylorMade was estimated to have 201K branded searches compared to Srixon’s 74K, and held a 26.5% Share of Search versus Srixon’s 9.7%. These are worldwide searches for English-language branded terms.

Share of Search among golf brands worldwide in September 2026Which is more popular in search, Srixon or TaylorMade?
Srixon9.7%74K searches
vs
TaylorMade26.5%201K searches

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Which is more popular in search, Srixon or TaylorMade?

Compare the golf brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Srixon and TaylorMade among golf brands worldwide, by month

Share of Search by month for TaylorMade, Srixon. The figures are in the table below the chart.

View monthly share of search table
MonthTitleistTaylorMadeCallawaySrixonPINGCobra Golf
Oct 202532.7%26.7%22%6.6%6.6%5.4%
Nov 202529.9%29.9%24.4%6%4.9%4.9%
Dec 202533.1%27.1%22.2%6.7%5.5%5.5%
Jan 202628.9%28.9%23.6%5.8%5.8%7.1%
Feb 202631.9%26.1%21.4%7.8%6.4%6.4%
Mar 202636.9%24.7%20.2%6.1%6.1%6.1%
Apr 202627.7%22.7%33.9%5.6%5.6%4.6%
May 202633.2%27.1%22.2%6.7%5.5%5.5%
Jun 202632.8%26.8%21.9%6.6%6.6%5.4%
Jul 202633.2%27.1%22.1%6.7%5.5%5.5%
Aug 202628%22.9%34.2%5.6%4.6%4.6%
Sep 202632.4%26.5%21.7%9.7%5.3%4.4%

How has the Srixon and TaylorMade comparison changed over the last 12 months?

  • TaylorMade was ahead of Srixon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Srixon’s estimated Share of Search among golf brands worldwide moved from 6.6% to 9.7%, and its estimated monthly branded searches moved from 49.5K to 74K.
  • Across the 12 months ending September 2026, TaylorMade’s estimated Share of Search among golf brands worldwide moved from 26.7% to 26.5%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for golf brands worldwide in September 2026?

  1. In September 2026, TaylorMade overtook Callaway to rank 2nd among golf brands worldwide, with 26.5% estimated Share of Search.

  2. In September 2026, Srixon gained estimated Share of Search among golf brands worldwide, from 5.6% to 9.7%.

Other head-to-heads among golf brands

How each brand is measured

Brandwave collects information about searches that people make online using Srixon’s and TaylorMade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Srixon

1 branded search term

  • srixon

TaylorMade

1 branded search term

  • taylormade

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.