Callaway vs TaylorMade:Which is searched more?
In September 2026, TaylorMade had more branded searches than Callaway among golf brands worldwide. TaylorMade was estimated to have 201K branded searches compared to Callaway’s 165K, and held a 26.5% Share of Search versus Callaway’s 21.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Callaway or TaylorMade?
Compare the golf brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TaylorMade, Callaway. The figures are in the table below the chart.
View monthly share of search table
| Month | Titleist | TaylorMade | Callaway | Srixon | PING | Cobra Golf |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.7% | 26.7% | 22% | 6.6% | 6.6% | 5.4% |
| Nov 2025 | 29.9% | 29.9% | 24.4% | 6% | 4.9% | 4.9% |
| Dec 2025 | 33.1% | 27.1% | 22.2% | 6.7% | 5.5% | 5.5% |
| Jan 2026 | 28.9% | 28.9% | 23.6% | 5.8% | 5.8% | 7.1% |
| Feb 2026 | 31.9% | 26.1% | 21.4% | 7.8% | 6.4% | 6.4% |
| Mar 2026 | 36.9% | 24.7% | 20.2% | 6.1% | 6.1% | 6.1% |
| Apr 2026 | 27.7% | 22.7% | 33.9% | 5.6% | 5.6% | 4.6% |
| May 2026 | 33.2% | 27.1% | 22.2% | 6.7% | 5.5% | 5.5% |
| Jun 2026 | 32.8% | 26.8% | 21.9% | 6.6% | 6.6% | 5.4% |
| Jul 2026 | 33.2% | 27.1% | 22.1% | 6.7% | 5.5% | 5.5% |
| Aug 2026 | 28% | 22.9% | 34.2% | 5.6% | 4.6% | 4.6% |
| Sep 2026 | 32.4% | 26.5% | 21.7% | 9.7% | 5.3% | 4.4% |
How has the Callaway and TaylorMade comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Callaway took it in April 2026, TaylorMade took it in May 2026, Callaway took it in August 2026, TaylorMade took it in September 2026.
- Across the 12 months ending September 2026, Callaway’s estimated Share of Search among golf brands worldwide moved from 22% to 21.7%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, TaylorMade’s estimated Share of Search among golf brands worldwide moved from 26.7% to 26.5%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for golf brands worldwide in September 2026?
3 changes
In September 2026, Titleist overtook Callaway to become the leader among golf brands worldwide, with 32.4% estimated Share of Search.
In September 2026, TaylorMade overtook Callaway to rank 2nd among golf brands worldwide, with 26.5% estimated Share of Search.
In September 2026, Callaway lost estimated Share of Search among golf brands worldwide, from 34.2% to 21.7%.
Other head-to-heads among golf brands
How each brand is measured
Brandwave collects information about searches that people make online using Callaway’s and TaylorMade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Callaway
1 branded search term
- callaway
TaylorMade
1 branded search term
- taylormade
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.