Brandwave

How popular isMizuno in search?

In September 2026, there were an estimated 1.2M branded searches for Mizuno worldwide which held steady over the last 12 months. Mizuno holds 63.7% estimated Share of Search among cart bag brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Mizuno63.7%
  2. Titleist12.8%
  3. TaylorMade10.5%
  4. Callaway8.6%
  5. PING2.1%
  6. Ogio1.4%
  7. Sun Mountain0.78%
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Which cart bag brands compete with Mizuno?

Mizuno against cart bag brands worldwide, by month

Share of Search by month for Mizuno, Titleist, TaylorMade, Callaway, PING. The figures are in the table below the chart.

View monthly share of search table
MonthMizunoTitleistTaylorMadeCallawayPINGOgioSun Mountain
Oct 202563.2%12.8%10.4%8.6%2.6%1.7%0.75%
Nov 202560.9%12.3%12.3%10%2%1.7%0.88%
Dec 202563.4%12.8%10.5%8.6%2.1%1.7%0.89%
Jan 202660.7%12.2%12.2%10%2.5%1.6%0.7%
Feb 202658.5%14.4%11.8%9.7%2.9%1.9%0.82%
Mar 202656.8%17.1%11.5%9.4%2.8%1.5%0.82%
Apr 202644.5%16.4%13.4%20%3.3%1.5%0.97%
May 202654.3%16.4%13.4%10.9%2.7%1.5%0.82%
Jun 202653.8%16.2%13.2%10.8%3.3%1.8%0.99%
Jul 202654.1%16.3%13.3%10.9%2.7%1.8%0.96%
Aug 202654.6%13.5%11%16.5%2.2%1.5%0.79%
Sep 202663.7%12.8%10.5%8.6%2.1%1.4%0.78%
  1. 1.Mizuno

    63.7%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +9.1 points.

  2. 2.Titleist

    12.8%

    Moved from 3rd to 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  3. 3.TaylorMade

    10.5%

    Moved from 4th to 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

  4. 4.Callaway

    8.6%

    Moved from 2nd to 4th. 165K estimated branded searches, -55.2% vs prior month. Share -7.8 points.

  5. 5.PING

    2.1%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Ogio

    1.4%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  7. Held 7th. 15K estimated branded searches, -15.3% vs prior month. Share 0 points.

Compare search popularity between Mizuno and its closest rivals

How has branded search demand for Mizuno changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mizuno worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Mizuno’s estimated Share of Search among cart bag brands worldwide peaked at 63.7% in September 2026 and was lowest at 44.5% in April 2026.

How did search popularity change for cart bag brands worldwide in September 2026?

  1. In September 2026, Mizuno gained estimated Share of Search among cart bag brands worldwide, from 54.6% to 63.7%.

  2. In September 2026, Callaway lost estimated Share of Search among cart bag brands worldwide, from 16.5% to 8.6%.

  3. In September 2026, Titleist lost estimated Share of Search among cart bag brands worldwide, from 13.5% to 12.8%.

  4. In September 2026, TaylorMade lost estimated Share of Search among cart bag brands worldwide, from 11% to 10.5%.

  5. PING’s estimated Share of Search among cart bag brands worldwide has lost ground for 3 months in a row, from 3.3% to 2.1% in September 2026.

  6. Estimated monthly branded searches for Ogio worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Where does Mizuno compete?

Mizuno is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Football boot brands6th of 61.7%Show ranking
Rugby cleats brands5th of 61.8%Show ranking
Netball shoe brands5th of 52.1%Show ranking
Rugby boot brands4th of 52.2%Show ranking
Running shoe brands5th of 66.6%Show ranking
Cart bag brands1st of 763.7%Shown above

How is Mizuno measured?

Brandwave collects information about searches that people make online using Mizuno’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mizuno

Do you work for Mizuno? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Mizuno your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.