Brandwave

How popular isTitleist in search?

In September 2026, there were an estimated 246K branded searches for Titleist worldwide which held steady over the last 12 months. Titleist holds 12.8% estimated Share of Search among cart bag brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Mizuno63.7%
  2. Titleist12.8%
  3. TaylorMade10.5%
  4. Callaway8.6%
  5. PING2.1%
  6. Ogio1.4%
  7. Sun Mountain0.78%
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Which cart bag brands compete with Titleist?

Titleist against cart bag brands worldwide, by month

Share of Search by month for Mizuno, Titleist, TaylorMade, Callaway, PING. The figures are in the table below the chart.

View monthly share of search table
MonthMizunoTitleistTaylorMadeCallawayPINGOgioSun Mountain
Oct 202563.2%12.8%10.4%8.6%2.6%1.7%0.75%
Nov 202560.9%12.3%12.3%10%2%1.7%0.88%
Dec 202563.4%12.8%10.5%8.6%2.1%1.7%0.89%
Jan 202660.7%12.2%12.2%10%2.5%1.6%0.7%
Feb 202658.5%14.4%11.8%9.7%2.9%1.9%0.82%
Mar 202656.8%17.1%11.5%9.4%2.8%1.5%0.82%
Apr 202644.5%16.4%13.4%20%3.3%1.5%0.97%
May 202654.3%16.4%13.4%10.9%2.7%1.5%0.82%
Jun 202653.8%16.2%13.2%10.8%3.3%1.8%0.99%
Jul 202654.1%16.3%13.3%10.9%2.7%1.8%0.96%
Aug 202654.6%13.5%11%16.5%2.2%1.5%0.79%
Sep 202663.7%12.8%10.5%8.6%2.1%1.4%0.78%

  1. 1.Mizuno

    63.7%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +9.1 points.

  2. 2.Titleist

    12.8%

    Moved from 3rd to 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  3. 3.TaylorMade

    10.5%

    Moved from 4th to 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

  4. 4.Callaway

    8.6%

    Moved from 2nd to 4th. 165K estimated branded searches, -55.2% vs prior month. Share -7.8 points.

  5. 5.PING

    2.1%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Ogio

    1.4%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  7. 7.Sun Mountain

    0.78%

    Held 7th. 15K estimated branded searches, -15.3% vs prior month. Share 0 points.

Compare search popularity between Titleist and its closest rivals

Every comparison with Titleist

How has branded search demand for Titleist changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Titleist worldwide held steady at 246K.
  • Across the 12 months ending September 2026, Titleist’s estimated Share of Search among cart bag brands worldwide peaked at 17.1% in March 2026 and was lowest at 12.2% in January 2026.

How did search popularity change for cart bag brands worldwide in September 2026?

  1. In September 2026, Mizuno gained estimated Share of Search among cart bag brands worldwide, from 54.6% to 63.7%.

  2. In September 2026, Callaway lost estimated Share of Search among cart bag brands worldwide, from 16.5% to 8.6%.

  3. In September 2026, Titleist lost estimated Share of Search among cart bag brands worldwide, from 13.5% to 12.8%.

  4. In September 2026, TaylorMade lost estimated Share of Search among cart bag brands worldwide, from 11% to 10.5%.

  5. PING’s estimated Share of Search among cart bag brands worldwide has lost ground for 3 months in a row, from 3.3% to 2.1% in September 2026.

  6. Estimated monthly branded searches for Ogio worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Where does Titleist compete?

Titleist is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cart bag brands2nd of 712.8%Shown above
Golf balls2nd of 621.5%Show ranking
Golf gloves1st of 530.9%Show ranking
Golf brands1st of 632.4%Show ranking
Golf bags1st of 635.4%Show ranking
Golf club brands1st of 535.9%Show ranking
Stand bag brands1st of 437.7%Show ranking
Golf bag brands1st of 438.5%Show ranking

How is Titleist measured?

Brandwave collects information about searches that people make online using Titleist’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • titleist

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How the Brand Demand Index is measured

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