Brandwave

How popular isTitleist in search?

In August 2026, there were an estimated 301K branded searches for Titleist worldwide which is up 22.4% over the last 11 months. Titleist holds 30.1% estimated Share of Search among golf bags worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Callaway36.8%
  2. Titleist30.1%
  3. TaylorMade24.6%
  4. PING4.9%
  5. Ogio3.3%
  6. Sun Mountain0.29%
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Which golf bags compete with Titleist?

Titleist against golf bags worldwide, by month

Share of Search by month for Callaway, Titleist, TaylorMade, PING, Ogio. The figures are in the table below the chart.

View monthly share of search table
MonthCallawayTitleistTaylorMadePINGOgioSun Mountain
Oct 202523.9%35.6%29.1%7.2%3.9%0.35%
Nov 202526.1%32%32%5.3%4.3%0.38%
Dec 202524%35.8%29.2%5.9%4.8%0.35%
Jan 202625.9%31.6%31.6%6.4%4.3%0.24%
Feb 202623.9%35.6%29.1%7.2%3.9%0.28%
Mar 202622.1%40.4%27%6.6%3.6%0.32%
Apr 202636.6%29.9%24.5%6%2.7%0.29%
May 202624.3%36.4%29.7%6%3.3%0.36%
Jun 202624%35.9%29.3%7.2%3.2%0.43%
Jul 202624.3%36.4%29.7%6%3.3%0.35%
Aug 202636.8%30.1%24.6%4.9%3.3%0.29%
Sep 2026——————

  1. 1.Callaway

    36.8%

    Moved from 3rd to 1st. 368K estimated branded searches, +83.1% vs prior month. Share +12.5 points.

  2. 2.Titleist

    30.1%

    Moved from 1st to 2nd. 301K estimated branded searches, 0% vs prior month. Share -6.3 points.

  3. 3.TaylorMade

    24.6%

    Moved from 2nd to 3rd. 246K estimated branded searches, 0% vs prior month. Share -5.1 points.

  4. 4.PING

    4.9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Ogio

    3.3%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  6. 6.Sun Mountain

    0.29%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Titleist and its closest rivals

How has branded search demand for Titleist changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Titleist worldwide rose from 246K to 301K.
  • Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf bags worldwide decreased from 35.6% to 30.1%.
  • Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf bags worldwide peaked at 40.4% in March 2026 and was lowest at 29.9% in April 2026.
  • Across the 11 months ending August 2026, Titleist fell from 1st to 2nd among golf bags worldwide.

How did search popularity change for golf bags worldwide in August 2026?

  1. In August 2026, Callaway overtook TaylorMade to take the highest estimated Share of Search among golf bags worldwide, at 36.8%.

  2. In August 2026, Titleist lost estimated Share of Search among golf bags worldwide, from 36.4% to 30.1%.

  3. In August 2026, TaylorMade lost estimated Share of Search among golf bags worldwide, from 29.7% to 24.6%.

  4. In August 2026, PING lost estimated Share of Search among golf bags worldwide, from 6% to 4.9%.

  5. Estimated monthly branded searches for Ogio worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

  6. Estimated monthly branded searches for Sun Mountain worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

Where does Titleist compete?

Titleist is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Golf gloves3rd of 61.4%Show ranking
Golf balls3rd of 622.3%Show ranking
Golf club brands2nd of 529.7%Show ranking
Golf bags2nd of 630.1%Shown above

How is Titleist measured?

Brandwave collects information about searches that people make online using Titleist’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • titleist

Do you work for Titleist? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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