Callaway vs Titleist:Which is more popular by branded search?
In August 2026, Callaway had more branded searches than Titleist among golf bags worldwide. Callaway was estimated to have 368K branded searches compared to Titleist’s 301K, and held a 36.8% Share of Search versus Titleist’s 30.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Callaway or Titleist?
Compare the golf bags people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Callaway, Titleist. The figures are in the table below the chart.
View monthly share of search table
| Month | Callaway | Titleist | TaylorMade | PING | Ogio | Sun Mountain |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.9% | 35.6% | 29.1% | 7.2% | 3.9% | 0.35% |
| Nov 2025 | 26.1% | 32% | 32% | 5.3% | 4.3% | 0.38% |
| Dec 2025 | 24% | 35.8% | 29.2% | 5.9% | 4.8% | 0.35% |
| Jan 2026 | 25.9% | 31.6% | 31.6% | 6.4% | 4.3% | 0.24% |
| Feb 2026 | 23.9% | 35.6% | 29.1% | 7.2% | 3.9% | 0.28% |
| Mar 2026 | 22.1% | 40.4% | 27% | 6.6% | 3.6% | 0.32% |
| Apr 2026 | 36.6% | 29.9% | 24.5% | 6% | 2.7% | 0.29% |
| May 2026 | 24.3% | 36.4% | 29.7% | 6% | 3.3% | 0.36% |
| Jun 2026 | 24% | 35.9% | 29.3% | 7.2% | 3.2% | 0.43% |
| Jul 2026 | 24.3% | 36.4% | 29.7% | 6% | 3.3% | 0.35% |
| Aug 2026 | 36.8% | 30.1% | 24.6% | 4.9% | 3.3% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
How has the Callaway and Titleist comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Callaway took it in April 2026, Titleist took it in May 2026, Callaway took it in August 2026.
- Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf bags worldwide moved from 23.9% to 36.8%, and its estimated monthly branded searches moved from 165K to 368K.
- Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf bags worldwide moved from 35.6% to 30.1%, and its estimated monthly branded searches moved from 246K to 301K.
How did search popularity change for golf bags worldwide in August 2026?
2 changes
In August 2026, Callaway overtook TaylorMade to take the highest estimated Share of Search among golf bags worldwide, at 36.8%.
In August 2026, Titleist lost estimated Share of Search among golf bags worldwide, from 36.4% to 30.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Callaway’s and Titleist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.