Brandwave

How popular isPING in search?

In August 2026, there were an estimated 49.5K branded searches for PING worldwide which held steady over the last 11 months. PING holds 4.9% estimated Share of Search among golf bags worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Callaway36.8%
  2. Titleist30.1%
  3. TaylorMade24.6%
  4. PING4.9%
  5. Ogio3.3%
  6. Sun Mountain0.29%
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Which golf bags compete with PING?

PING against golf bags worldwide, by month

Share of Search by month for Callaway, Titleist, TaylorMade, PING, Ogio. The figures are in the table below the chart.

View monthly share of search table
MonthCallawayTitleistTaylorMadePINGOgioSun Mountain
Oct 202523.9%35.6%29.1%7.2%3.9%0.35%
Nov 202526.1%32%32%5.3%4.3%0.38%
Dec 202524%35.8%29.2%5.9%4.8%0.35%
Jan 202625.9%31.6%31.6%6.4%4.3%0.24%
Feb 202623.9%35.6%29.1%7.2%3.9%0.28%
Mar 202622.1%40.4%27%6.6%3.6%0.32%
Apr 202636.6%29.9%24.5%6%2.7%0.29%
May 202624.3%36.4%29.7%6%3.3%0.36%
Jun 202624%35.9%29.3%7.2%3.2%0.43%
Jul 202624.3%36.4%29.7%6%3.3%0.35%
Aug 202636.8%30.1%24.6%4.9%3.3%0.29%
Sep 2026——————

  1. 1.Callaway

    36.8%

    Moved from 3rd to 1st. 368K estimated branded searches, +83.1% vs prior month. Share +12.5 points.

  2. 2.Titleist

    30.1%

    Moved from 1st to 2nd. 301K estimated branded searches, 0% vs prior month. Share -6.3 points.

  3. 3.TaylorMade

    24.6%

    Moved from 2nd to 3rd. 246K estimated branded searches, 0% vs prior month. Share -5.1 points.

  4. 4.PING

    4.9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Ogio

    3.3%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  6. 6.Sun Mountain

    0.29%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between PING and its closest rivals

How has branded search demand for PING changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for PING worldwide held steady at 49.5K.
  • Across the 11 months ending August 2026, PING’s estimated Share of Search among golf bags worldwide decreased from 7.2% to 4.9%.
  • Across the 11 months ending August 2026, PING’s estimated Share of Search among golf bags worldwide peaked at 7.2% in June 2026 and was lowest at 4.9% in August 2026.

How did search popularity change for golf bags worldwide in August 2026?

  1. In August 2026, Callaway overtook TaylorMade to take the highest estimated Share of Search among golf bags worldwide, at 36.8%.

  2. In August 2026, Titleist lost estimated Share of Search among golf bags worldwide, from 36.4% to 30.1%.

  3. In August 2026, TaylorMade lost estimated Share of Search among golf bags worldwide, from 29.7% to 24.6%.

  4. In August 2026, PING lost estimated Share of Search among golf bags worldwide, from 6% to 4.9%.

  5. Estimated monthly branded searches for Ogio worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

  6. Estimated monthly branded searches for Sun Mountain worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

Where does PING compete?

PING is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Golf club brands5th of 54.9%Show ranking
Golf bags4th of 64.9%Shown above

How is PING measured?

Brandwave collects information about searches that people make online using PING’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ping golf

Do you work for PING? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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