Brandwave

How popular isMizuno in search?

In September 2026, there were an estimated 1.2M branded searches for Mizuno worldwide which held steady over the last 12 months. Mizuno holds 1.8% estimated Share of Search among rugby cleats brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike36.5%
  2. Adidas32.8%
  3. New Balance16.7%
  4. ASICS12.1%
  5. Mizuno1.8%
  6. Canterbury0.05%
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Which rugby cleats brands compete with Mizuno?

Mizuno against rugby cleats brands worldwide, by month

Share of Search by month for Nike, Adidas, New Balance, ASICS, Mizuno. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasNew BalanceASICSMizunoCanterbury
Oct 202535.2%32.9%19.2%10.9%1.7%0.06%
Nov 202538.1%34.5%17.6%8.4%1.3%0.2%
Dec 202538%33.8%16.8%9.8%1.5%0.03%
Jan 202640.9%30.9%15.5%11%1.7%0.02%
Feb 202637.5%33.7%17.1%10.1%1.5%0.03%
Mar 202637.4%34.2%16.9%10%1.5%0.03%
Apr 202635%32.7%19.4%11.4%1.4%0.03%
May 202634.4%37.1%15.5%11.3%1.7%0.03%
Jun 202635%36.2%16%11.3%1.4%0.03%
Jul 202634.8%36.6%15.7%11.5%1.4%0.04%
Aug 202632.8%34.8%17.9%12.9%1.6%0.06%
Sep 202636.5%32.8%16.7%12.1%1.8%0.05%

  1. 1.Nike

    36.5%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.8 points.

  2. 2.Adidas

    32.8%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -2 points.

  3. 3.New Balance

    16.7%

    Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -1.2 points.

  4. 4.ASICS

    12.1%

    Held 4th. 8.1M estimated branded searches, -17.7% vs prior month. Share -0.8 points.

  5. 5.Mizuno

    1.8%

    Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Canterbury

    0.05%

    Held 6th. 34.6K estimated branded searches, -20.8% vs prior month. Share 0 points.

Compare search popularity between Mizuno and its closest rivals

Every comparison with Mizuno

How has branded search demand for Mizuno changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mizuno worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Mizuno’s estimated Share of Search among rugby cleats brands worldwide held steady, from 1.7% to 1.8%.

How did search popularity change for rugby cleats brands worldwide in September 2026?

  1. In September 2026, Nike overtook Adidas to become the leader among rugby cleats brands worldwide, with 36.5% estimated Share of Search.

  2. In September 2026, Adidas lost estimated Share of Search among rugby cleats brands worldwide, from 34.8% to 32.8%.

  3. In September 2026, New Balance lost estimated Share of Search among rugby cleats brands worldwide, from 17.9% to 16.7%.

  4. In September 2026, ASICS lost estimated Share of Search among rugby cleats brands worldwide, from 12.9% to 12.1%.

  5. Estimated monthly branded searches for Canterbury worldwide fell 22.2% over 12 measured months, from 44.5K to 34.6K in September 2026.

Where does Mizuno compete?

Mizuno is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Football boot brands6th of 61.7%Show ranking
Rugby cleats brands5th of 61.8%Shown above
Netball shoe brands5th of 52.1%Show ranking
Rugby boot brands4th of 52.2%Show ranking
Running shoe brands5th of 66.6%Show ranking
Cart bag brands1st of 763.7%Show ranking

How is Mizuno measured?

Brandwave collects information about searches that people make online using Mizuno’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mizuno

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How the Brand Demand Index is measured

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