Brandwave

How popular isCanterbury in search?

In September 2026, there were an estimated 34.6K branded searches for Canterbury worldwide which is down 22.2% over the last 12 months. Canterbury holds 0.05% estimated Share of Search among rugby cleats brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike37.6%
  2. Adidas33.8%
  3. New Balance17.2%
  4. ASICS9.5%
  5. Mizuno1.9%
  6. Canterbury0.05%
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Which rugby cleats brands compete with Canterbury?

Canterbury against rugby cleats brands worldwide, by month

Share of Search by month for Nike, Adidas, New Balance, ASICS, Canterbury. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasNew BalanceASICSMizunoCanterbury
Oct 202536%33.6%19.6%8.8%1.8%0.06%
Nov 202538.8%35.2%17.9%6.6%1.3%0.21%
Dec 202538.9%34.6%17.2%7.7%1.5%0.03%
Jan 202641.9%31.7%15.9%8.8%1.8%0.03%
Feb 202638.5%34.5%17.5%7.9%1.6%0.03%
Mar 202638.3%35%17.3%7.8%1.6%0.03%
Apr 202636%33.6%19.9%9%1.5%0.03%
May 202635.3%38.2%15.9%8.8%1.8%0.03%
Jun 202635.9%37.2%16.4%9%1.5%0.03%
Jul 202635.8%37.7%16.1%8.9%1.5%0.04%
Aug 202633.8%35.9%18.4%10.1%1.7%0.06%
Sep 202637.6%33.8%17.2%9.5%1.9%0.05%

  1. 1.Nike

    37.6%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.8 points.

  2. 2.Adidas

    33.8%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -2.1 points.

  3. 3.New Balance

    17.2%

    Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -1.3 points.

  4. 4.ASICS

    9.5%

    Held 4th. 6.1M estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  5. 5.Mizuno

    1.9%

    Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Canterbury

    0.05%

    Held 6th. 34.6K estimated branded searches, -20.8% vs prior month. Share 0 points.

Compare search popularity between Canterbury and its closest rivals

Every comparison with Canterbury

How has branded search demand for Canterbury changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Canterbury worldwide fell from 44.5K to 34.6K.
  • Across the 12 months ending September 2026, Canterbury’s estimated Share of Search among rugby cleats brands worldwide held steady, from 0.06% to 0.05%.

How did search popularity change for rugby cleats brands worldwide in September 2026?

  1. In September 2026, Nike overtook Adidas to become the leader among rugby cleats brands worldwide, with 37.6% estimated Share of Search.

  2. In September 2026, Adidas lost estimated Share of Search among rugby cleats brands worldwide, from 35.9% to 33.8%.

  3. In September 2026, New Balance lost estimated Share of Search among rugby cleats brands worldwide, from 18.4% to 17.2%.

  4. In September 2026, ASICS lost estimated Share of Search among rugby cleats brands worldwide, from 10.1% to 9.5%.

  5. Estimated monthly branded searches for Canterbury worldwide fell 22.2% over 12 measured months, from 44.5K to 34.6K in September 2026.

Where does Canterbury compete?

Canterbury is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rugby cleats brands6th of 60.05%Shown above
Rugby boot brands5th of 50.06%Show ranking
Rugby gear brands2nd of 50.68%Show ranking
Rugby mouthguards2nd of 66.5%Show ranking

How is Canterbury measured?

Brandwave collects information about searches that people make online using Canterbury’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • canterbury boot
  • canterbury rugby
  • canterbury rugby boot
  • canterbury rugby gear

Do you work for Canterbury? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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