Adidas vs Canterbury:Which is more popular by branded search?

Name: Adidas vs Canterbury: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Adidas had more branded searches than Canterbury among rugby boot brands worldwide. Adidas was estimated to have 20.4M branded searches compared to Canterbury’s 33.1K, and held a 39.3% Share of Search versus Canterbury’s 0.06%. These are worldwide searches for English-language branded terms.

Share of Search among rugby boot brands worldwide in August 2026Which is more popular in search, Adidas or Canterbury?

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Which is more popular in search, Adidas or Canterbury?

Compare the rugby boot brands players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Adidas and Canterbury among rugby boot brands worldwide, by month

Month	Adidas	Nike	ASICS	Mizuno	Canterbury
Oct 2025	36.1%	44.3%	16.8%	2.7%	0.07%
Nov 2025	38.6%	47.2%	12.3%	1.9%	0.02%
Dec 2025	37.4%	45.7%	14.6%	2.2%	0.02%
Jan 2026	32.8%	49.2%	15.5%	2.4%	0.02%
Feb 2026	37.3%	45.8%	14.7%	2.2%	0.02%
Mar 2026	37.4%	45.6%	14.7%	2.2%	0.02%
Apr 2026	36.1%	44.3%	17.4%	2.2%	0.03%
May 2026	40.7%	40.7%	16.1%	2.4%	0.04%
Jun 2026	41.1%	41.1%	15.8%	2%	0.04%
Jul 2026	40.8%	40.8%	16.3%	2%	0.04%
Aug 2026	39.3%	39.3%	18.9%	2.4%	0.06%
Sep 2026	—	—	—	—	—

How has the Adidas and Canterbury comparison changed over the last 12 months?

3 findings

Adidas was ahead of Canterbury in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Adidas’ estimated Share of Search among rugby boot brands worldwide moved from 36.1% to 39.3%, and its estimated monthly branded searches moved from 16.6M to 20.4M.
Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby boot brands worldwide moved from 0.07% to 0.06%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for rugby boot brands worldwide in August 2026?

1 change

In August 2026, Adidas lost estimated Share of Search among rugby boot brands worldwide, from 40.8% to 39.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Adidas’ and Canterbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.