Brandwave

How popular isCanterbury in search?

In August 2026, there were an estimated 33.1K branded searches for Canterbury worldwide which held steady over the last 11 months. Canterbury holds 0.06% estimated Share of Search among rugby boot brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas39.3%
  2. Nike39.3%
  3. ASICS18.9%
  4. Mizuno2.4%
  5. Canterbury0.06%
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Where does Canterbury compete?

Canterbury is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rugby boot brands5th of 50.06%Shown below
Rugby mouthguards2nd of 66.3%Show ranking
Rugby balls1st of 648.1%Show ranking
Rugby headguards1st of 664%Show ranking

Which rugby boot brands compete with Canterbury?

Canterbury against rugby boot brands worldwide, by month

Share of Search by month for Adidas, Nike, ASICS, Mizuno, Canterbury. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeASICSMizunoCanterbury
Oct 202536.1%44.3%16.8%2.7%0.07%
Nov 202538.6%47.2%12.3%1.9%0.02%
Dec 202537.4%45.7%14.6%2.2%0.02%
Jan 202632.8%49.2%15.5%2.4%0.02%
Feb 202637.3%45.8%14.7%2.2%0.02%
Mar 202637.4%45.6%14.7%2.2%0.02%
Apr 202636.1%44.3%17.4%2.2%0.03%
May 202640.7%40.7%16.1%2.4%0.04%
Jun 202641.1%41.1%15.8%2%0.04%
Jul 202640.8%40.8%16.3%2%0.04%
Aug 202639.3%39.3%18.9%2.4%0.06%
Sep 2026—————

  1. 1.Adidas

    39.3%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Nike

    39.3%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.ASICS

    18.9%

    Held 3rd. 9.8M estimated branded searches, +20.4% vs prior month. Share +2.6 points.

  4. 4.Mizuno

    2.4%

    Held 4th. 1.2M estimated branded searches, +22% vs prior month. Share +0.4 points.

  5. 5.Canterbury

    0.06%

    Held 5th. 33.1K estimated branded searches, +49.1% vs prior month. Share 0 points.

Compare search popularity between Canterbury and its closest rivals

How has branded search demand for Canterbury changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Canterbury worldwide held steady at 33.1K.
  • Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby boot brands worldwide held steady, from 0.07% to 0.06%.

How did search popularity change for rugby boot brands worldwide in August 2026?

  1. In August 2026, ASICS gained estimated Share of Search among rugby boot brands worldwide, from 16.3% to 18.9%.

  2. In August 2026, Adidas lost estimated Share of Search among rugby boot brands worldwide, from 40.8% to 39.3%.

  3. In August 2026, Nike lost estimated Share of Search among rugby boot brands worldwide, from 40.8% to 39.3%.

How is Canterbury measured?

Brandwave collects information about searches that people make online using Canterbury’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • canterbury rugby

Do you work for Canterbury? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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