Brandwave

How popular isMacron?

In September 2026, people searched for Macron by name about 33,100 times worldwide, an 18.3% decrease from the previous year. These searches made up 34.3% of all global rugby gear brand searches, placing Macron second out of six brands. When we asked both ChatGPT and Google AI Overviews about rugby gear brands, Macron appeared in two of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Macron is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. CanterburyShare of searches 35.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MacronShare of searches 34.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. SteedenShare of searches 15.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. GilbertShare of searches 6.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. BLKShare of searches 5.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top rugby gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Macron was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Macron is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canterbury1st
  2. Gilbert2nd
  3. Macron3rd
  4. BLK4th
  5. Kooga4th
  6. Steeden–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canterbury5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gilbert5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macron2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BLK1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kooga1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Steeden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rugby gear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which rugby gear brands compete with Macron?

Macron against rugby gear brands worldwide, by month

Share of searches by month for Canterbury, Macron, Steeden, Gilbert, BLK, Kooga. The figures are in the table below the chart.

View monthly share of searches table
MonthCanterburyMacronSteedenGilbertBLKKooga
Oct 202538.6%35.1%12.8%5.7%4.6%3.1%
Nov 202573.7%12.7%6.9%3.1%2.5%1.1%
Dec 202527.5%34.5%18.8%8.4%7.8%3.1%
Jan 202623.7%36.8%20.1%7.3%8.1%3.9%
Feb 202624.5%40.3%18%8%6.2%2.9%
Mar 202624.7%36.5%20%8.9%6.7%3.2%
Apr 202625%35%23.3%7%6.6%3.1%
May 202629.1%32.4%21.6%7.9%6.1%2.9%
Jun 202628.5%33.3%22.3%6.6%6.3%3%
Jul 202631.2%35%19.2%5.7%6.3%2.5%
Aug 202640.1%30.4%16.6%5%5.8%2.2%
Sep 202635.8%34.3%15.3%6.8%5.3%2.5%

  1. 1.Canterbury

    35.8%

    Held 1st. 34.6K estimated branded searches, -20.8% vs prior month. Share -4.3 points.

  2. 2.Macron

    34.3%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +3.9 points.

  3. 3.Steeden

    15.3%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  4. 4.Gilbert

    6.8%

    Moved from 5th to 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.9 points.

  5. 5.BLK

    5.3%

    Moved from 4th to 5th. 5.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

  6. 6.Kooga

    2.5%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Macron and its closest rivals

Every comparison with Macron

5 comparisons

How has branded search demand for Macron changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Macron worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Macron’s share of searches among rugby gear brands worldwide decreased from 35.1% to 34.3%.
  • Across the 12 months ending September 2026, Macron’s share of searches among rugby gear brands worldwide peaked at 40.3% in February 2026 and was lowest at 12.7% in November 2025.

How did search popularity change for rugby gear brands worldwide in September 2026?

5 changes

  1. In September 2026, Gilbert overtook BLK to rank 4th among rugby gear brands worldwide, with 6.8% of the searches.

  2. In September 2026, Macron gained share of searches among rugby gear brands worldwide, from 30.4% to 34.3%.

  3. In September 2026, Canterbury lost share of searches among rugby gear brands worldwide, from 40.1% to 35.8%.

  4. In September 2026, Steeden lost share of searches among rugby gear brands worldwide, from 16.6% to 15.3%.

  5. Estimated monthly branded searches for Kooga worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

How are Macron’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Macron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • macron sportswear

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How the Brand Demand Index is measured

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