Brandwave

Macron vs Steeden:Which is more popular?

In September 2026, Macron had more branded searches than Steeden among rugby gear brands worldwide. Macron had about 33,100 branded searches, while Steeden had 14,800. Macron made up 0.65% of all rugby gear brand searches we track, and Steeden accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about rugby gear brands, Macron appeared in two of the five answers and Steeden in none.

Among rugby gear brands worldwide in September 2026

Who do people search for more?

Macron, about 2 searches for every 1 for Steeden

Macron 33.1K searchesSteeden 14.8K searches

Who does AI mention more?

Macron, mentioned in 2 of 5 answers, Steeden in 0

Macron in 2 of 5Steeden in 0 of 5

Who does AI recommend more?

Macron, the only one of the two named

Macron first in 2Steeden never named

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Top rugby gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Macron was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Steeden did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canterbury1st
  2. Gilbert2nd
  3. Macron3rd
  4. BLK4th
  5. Kooga4th
  6. Steeden–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canterbury5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gilbert5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macron2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BLK1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kooga1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Steeden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rugby gear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Macron or Steeden more popular in search?

This chart shows how often people search Google for Macron and Steeden by name. Each line represents a brand's share of searches for all six rugby gear brands we track, month by month, from English-language searches worldwide.

Macron and Steeden among rugby gear brands worldwide, by month

Share of searches by month for Macron, Steeden. The figures are in the table below the chart.

View monthly share of searches table
MonthBLKCanterburyMacronSteedenGilbertKooga
Oct 202597.8%0.87%0.79%0.29%0.13%0.07%
Nov 202595.2%3.7%0.63%0.34%0.15%0.06%
Dec 202598.6%0.43%0.53%0.29%0.13%0.05%
Jan 202698.7%0.35%0.53%0.29%0.11%0.06%
Feb 202698.2%0.48%0.79%0.36%0.16%0.06%
Mar 202698.3%0.44%0.65%0.36%0.16%0.06%
Apr 202698.3%0.47%0.65%0.43%0.13%0.06%
May 202698.5%0.48%0.53%0.36%0.13%0.05%
Jun 202698.2%0.56%0.65%0.43%0.13%0.06%
Jul 202697.9%0.71%0.79%0.43%0.13%0.06%
Aug 202698%0.86%0.65%0.35%0.11%0.05%
Sep 202698.2%0.68%0.65%0.29%0.13%0.05%

How has the Macron and Steeden comparison changed over the last 12 months?

3 findings
  • Macron was ahead of Steeden in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Macron’s share of searches among rugby gear brands worldwide moved from 0.79% to 0.65%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Steeden’s share of searches among rugby gear brands worldwide held steady at 0.29%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for rugby gear brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Macron worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Macron’s and Steeden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Macron

1 branded search term

  • macron sportswear

Steeden

1 branded search term

  • steeden

How the Brand Demand Index is measured

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