Brandwave

How popular isCanterbury in search?

In September 2026, there were an estimated 34.6K branded searches for Canterbury worldwide which is down 22.2% over the last 12 months. Canterbury holds 0.68% estimated Share of Search among rugby gear brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. BLK98.8%
  2. Canterbury0.68%
  3. Steeden0.29%
  4. Gilbert0.13%
  5. Kooga0.05%
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Which rugby gear brands compete with Canterbury?

Canterbury against rugby gear brands worldwide, by month

Share of Search by month for BLK, Canterbury. The figures are in the table below the chart.

View monthly share of search table
MonthBLKCanterburySteedenGilbertKooga
Oct 202598.6%0.88%0.29%0.13%0.07%
Nov 202595.8%3.7%0.35%0.16%0.06%
Dec 202599.1%0.43%0.29%0.13%0.05%
Jan 202699.2%0.35%0.29%0.11%0.06%
Feb 202698.9%0.49%0.36%0.16%0.06%
Mar 202699%0.44%0.36%0.16%0.06%
Apr 202698.9%0.47%0.44%0.13%0.06%
May 202699%0.48%0.36%0.13%0.05%
Jun 202698.8%0.56%0.44%0.13%0.06%
Jul 202698.7%0.71%0.44%0.13%0.06%
Aug 202698.6%0.86%0.36%0.11%0.05%
Sep 202698.8%0.68%0.29%0.13%0.05%

  1. 1.BLK

    98.8%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Canterbury

    0.68%

    Held 2nd. 34.6K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

  3. 3.Steeden

    0.29%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Gilbert

    0.13%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Kooga

    0.05%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Canterbury and its closest rivals

Every comparison with Canterbury

How has branded search demand for Canterbury changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Canterbury worldwide fell from 44.5K to 34.6K.
  • Across the 12 months ending September 2026, Canterbury’s estimated Share of Search among rugby gear brands worldwide peaked at 3.7% in November 2025 and was lowest at 0.35% in January 2026.

How did search popularity change for rugby gear brands worldwide in September 2026?

  1. Estimated monthly branded searches for Kooga worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  2. Estimated monthly branded searches for Canterbury worldwide fell 22.2% over 12 measured months, from 44.5K to 34.6K in September 2026.

Where does Canterbury compete?

Canterbury is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rugby cleats brands6th of 60.05%Show ranking
Rugby boot brands5th of 50.06%Show ranking
Rugby gear brands2nd of 50.68%Shown above
Rugby mouthguards2nd of 66.5%Show ranking

How is Canterbury measured?

Brandwave collects information about searches that people make online using Canterbury’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • canterbury boot
  • canterbury rugby
  • canterbury rugby boot
  • canterbury rugby gear

Do you work for Canterbury? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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