Brandwave

Canterbury vs Shock Doctor:Which is searched more?

In August 2026, Canterbury had more branded searches than Shock Doctor among rugby mouthguards worldwide. Canterbury was estimated to have 33.1K branded searches compared to Shock Doctor’s 18.1K, and held a 6.3% Share of Search versus Shock Doctor’s 3.4%. These are worldwide searches for English-language branded terms.

Share of Search among rugby mouthguards worldwide in August 2026Which is more popular in search, Canterbury or Shock Doctor?
Canterbury6.3%33.1K searches
vs
Shock Doctor3.4%18.1K searches

Follow Canterbury vs Shock Doctor and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Canterbury or Shock Doctor?

Compare the rugby mouthguards shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Canterbury and Shock Doctor among rugby mouthguards worldwide, by month

Share of Search by month for Canterbury, Shock Doctor. The figures are in the table below the chart.

View monthly share of search table
MonthCanterburyShock Doctor
Oct 20255.3%2.9%
Nov 20250.79%0.79%
Dec 20250.64%0.96%
Jan 20260.09%0.13%
Feb 20260.43%0.65%
Mar 20261.1%1.7%
Apr 20261.4%1.7%
May 20262.5%2.5%
Jun 20262.1%1.4%
Jul 20263.7%2.4%
Aug 20266.3%3.4%
Sep 2026——

How has the Canterbury and Shock Doctor comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Shock Doctor took it in December 2025, Canterbury took it in June 2026.
  • Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby mouthguards worldwide moved from 5.3% to 6.3%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 11 months ending August 2026, Shock Doctor’s estimated Share of Search among rugby mouthguards worldwide moved from 2.9% to 3.4%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for rugby mouthguards worldwide in August 2026?

  1. In August 2026, Canterbury gained estimated Share of Search among rugby mouthguards worldwide, from 3.7% to 6.3%.

  2. In August 2026, Shock Doctor gained estimated Share of Search among rugby mouthguards worldwide, from 2.4% to 3.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Canterbury’s and Shock Doctor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canterbury

1 branded search term

  • canterbury rugby

Shock Doctor

1 branded search term

  • shock doctor

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.