Brandwave

How popular isShock Doctor in search?

In August 2026, there were an estimated 18.1K branded searches for Shock Doctor worldwide which held steady over the last 11 months. Shock Doctor holds 3.4% estimated Share of Search among rugby mouthguards worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. SISU85.5%
  2. Canterbury6.3%
  3. Shock Doctor3.4%
  4. Makura1.9%
  5. Opro1.9%
  6. Gilbert1%
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Which rugby mouthguards compete with Shock Doctor?

Shock Doctor against rugby mouthguards worldwide, by month

Share of Search by month for SISU, Canterbury, Shock Doctor. The figures are in the table below the chart.

View monthly share of search table
MonthSISUCanterburyShock DoctorMakuraOproGilbert
Oct 202588.1%5.3%2.9%1.1%1.6%1.1%
Nov 202597.1%0.79%0.79%0.35%0.53%0.43%
Dec 202597%0.64%0.96%0.43%0.52%0.43%
Jan 202699.6%0.09%0.13%0.07%0.09%0.05%
Feb 202697.9%0.43%0.65%0.29%0.43%0.29%
Mar 202694.8%1.1%1.7%0.63%0.94%0.77%
Apr 202694.4%1.4%1.7%0.76%1.1%0.62%
May 202692.1%2.5%2.5%0.9%1.1%0.9%
Jun 202694%2.1%1.4%0.75%1.1%0.62%
Jul 202690.6%3.7%2.4%1.1%1.3%0.89%
Aug 202685.5%6.3%3.4%1.9%1.9%1%
Sep 2026——————

  1. 1.SISU

    85.5%

    Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -5.1 points.

  2. 2.Canterbury

    6.3%

    Held 2nd. 33.1K estimated branded searches, +49.1% vs prior month. Share +2.6 points.

  3. 3.Shock Doctor

    3.4%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1 points.

  4. 4.Makura

    1.9%

    Moved from 5th to 4th. 9.9K estimated branded searches, +50% vs prior month. Share +0.8 points.

  5. 5.Opro

    1.9%

    Moved from 4th to 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  6. 6.Gilbert

    1%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Shock Doctor and its closest rivals

How has branded search demand for Shock Doctor changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Shock Doctor worldwide held steady at 18.1K.
  • Across the 11 months ending August 2026, Shock Doctor’s estimated Share of Search among rugby mouthguards worldwide increased from 2.9% to 3.4%.
  • Across the 11 months ending August 2026, Shock Doctor’s estimated Share of Search among rugby mouthguards worldwide peaked at 3.4% in August 2026 and was lowest at 0.13% in January 2026.

How did search popularity change for rugby mouthguards worldwide in August 2026?

  1. In August 2026, Makura overtook Opro to rank 4th among rugby mouthguards worldwide, at 1.9%.

  2. In August 2026, Canterbury gained estimated Share of Search among rugby mouthguards worldwide, from 3.7% to 6.3%.

  3. In August 2026, Shock Doctor gained estimated Share of Search among rugby mouthguards worldwide, from 2.4% to 3.4%.

  4. In August 2026, Opro gained estimated Share of Search among rugby mouthguards worldwide, from 1.3% to 1.9%.

  5. In August 2026, SISU lost estimated Share of Search among rugby mouthguards worldwide, from 90.6% to 85.5%.

  6. Estimated monthly branded searches for Gilbert worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Where does Shock Doctor compete?

Shock Doctor is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Mouthguard brands3rd of 52.8%Show ranking
Rugby mouthguards3rd of 63.4%Shown above

How is Shock Doctor measured?

Brandwave collects information about searches that people make online using Shock Doctor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • shock doctor

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How the Brand Demand Index is measured

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