Gilbert vs Shock Doctor:Which is more popular by branded search?
In August 2026, Shock Doctor had more branded searches than Gilbert among rugby mouthguards worldwide. Shock Doctor was estimated to have 18.1K branded searches compared to Gilbert’s 5.4K, and held a 3.4% Share of Search versus Gilbert’s 1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gilbert or Shock Doctor?
Compare the rugby mouthguards shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shock Doctor, Gilbert. The figures are in the table below the chart.
View monthly share of search table
| Month | SISU | Canterbury | Shock Doctor | Makura | Opro | Gilbert |
|---|---|---|---|---|---|---|
| Oct 2025 | 88.1% | 5.3% | 2.9% | 1.1% | 1.6% | 1.1% |
| Nov 2025 | 97.1% | 0.79% | 0.79% | 0.35% | 0.53% | 0.43% |
| Dec 2025 | 97% | 0.64% | 0.96% | 0.43% | 0.52% | 0.43% |
| Jan 2026 | 99.6% | 0.09% | 0.13% | 0.07% | 0.09% | 0.05% |
| Feb 2026 | 97.9% | 0.43% | 0.65% | 0.29% | 0.43% | 0.29% |
| Mar 2026 | 94.8% | 1.1% | 1.7% | 0.63% | 0.94% | 0.77% |
| Apr 2026 | 94.4% | 1.4% | 1.7% | 0.76% | 1.1% | 0.62% |
| May 2026 | 92.1% | 2.5% | 2.5% | 0.9% | 1.1% | 0.9% |
| Jun 2026 | 94% | 2.1% | 1.4% | 0.75% | 1.1% | 0.62% |
| Jul 2026 | 90.6% | 3.7% | 2.4% | 1.1% | 1.3% | 0.89% |
| Aug 2026 | 85.5% | 6.3% | 3.4% | 1.9% | 1.9% | 1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gilbert and Shock Doctor comparison changed over the last 12 months?
3 findings
- Shock Doctor was ahead of Gilbert in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gilbert’s estimated Share of Search among rugby mouthguards worldwide moved from 1.1% to 1%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 11 months ending August 2026, Shock Doctor’s estimated Share of Search among rugby mouthguards worldwide moved from 2.9% to 3.4%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for rugby mouthguards worldwide in August 2026?
2 changes
In August 2026, Shock Doctor gained estimated Share of Search among rugby mouthguards worldwide, from 2.4% to 3.4%.
Estimated monthly branded searches for Gilbert worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gilbert’s and Shock Doctor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gilbert
1 branded search term
- gilbert rugby
Shock Doctor
1 branded search term
- shock doctor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.