Shock Doctor vs SISU:Which is more popular by branded search?
In August 2026, SISU had more branded searches than Shock Doctor among rugby mouthguards worldwide. SISU was estimated to have 450K branded searches compared to Shock Doctor’s 18.1K, and held an 85.5% Share of Search versus Shock Doctor’s 3.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Shock Doctor or SISU?
Compare the rugby mouthguards shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SISU, Shock Doctor. The figures are in the table below the chart.
View monthly share of search table
| Month | SISU | Canterbury | Shock Doctor | Makura | Opro | Gilbert |
|---|---|---|---|---|---|---|
| Oct 2025 | 88.1% | 5.3% | 2.9% | 1.1% | 1.6% | 1.1% |
| Nov 2025 | 97.1% | 0.79% | 0.79% | 0.35% | 0.53% | 0.43% |
| Dec 2025 | 97% | 0.64% | 0.96% | 0.43% | 0.52% | 0.43% |
| Jan 2026 | 99.6% | 0.09% | 0.13% | 0.07% | 0.09% | 0.05% |
| Feb 2026 | 97.9% | 0.43% | 0.65% | 0.29% | 0.43% | 0.29% |
| Mar 2026 | 94.8% | 1.1% | 1.7% | 0.63% | 0.94% | 0.77% |
| Apr 2026 | 94.4% | 1.4% | 1.7% | 0.76% | 1.1% | 0.62% |
| May 2026 | 92.1% | 2.5% | 2.5% | 0.9% | 1.1% | 0.9% |
| Jun 2026 | 94% | 2.1% | 1.4% | 0.75% | 1.1% | 0.62% |
| Jul 2026 | 90.6% | 3.7% | 2.4% | 1.1% | 1.3% | 0.89% |
| Aug 2026 | 85.5% | 6.3% | 3.4% | 1.9% | 1.9% | 1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Shock Doctor and SISU comparison changed over the last 12 months?
3 findings
- SISU was ahead of Shock Doctor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Shock Doctor’s estimated Share of Search among rugby mouthguards worldwide moved from 2.9% to 3.4%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, SISU’s estimated Share of Search among rugby mouthguards worldwide moved from 88.1% to 85.5%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for rugby mouthguards worldwide in August 2026?
2 changes
In August 2026, Shock Doctor gained estimated Share of Search among rugby mouthguards worldwide, from 2.4% to 3.4%.
In August 2026, SISU lost estimated Share of Search among rugby mouthguards worldwide, from 90.6% to 85.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Shock Doctor’s and SISU’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shock Doctor
1 branded search term
- shock doctor
SISU
1 branded search term
- sisu
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.