Brandwave

How popular isCanterbury in search?

In August 2026, there were an estimated 33.1K branded searches for Canterbury worldwide which held steady over the last 11 months. Canterbury holds 6.3% estimated Share of Search among rugby mouthguards worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. SISU85.5%
  2. Canterbury6.3%
  3. Shock Doctor3.4%
  4. Makura1.9%
  5. Opro1.9%
  6. Gilbert1%
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Which rugby mouthguards compete with Canterbury?

Canterbury against rugby mouthguards worldwide, by month

Share of Search by month for SISU, Canterbury, Shock Doctor. The figures are in the table below the chart.

View monthly share of search table
MonthSISUCanterburyShock DoctorMakuraOproGilbert
Oct 202588.1%5.3%2.9%1.1%1.6%1.1%
Nov 202597.1%0.79%0.79%0.35%0.53%0.43%
Dec 202597%0.64%0.96%0.43%0.52%0.43%
Jan 202699.6%0.09%0.13%0.07%0.09%0.05%
Feb 202697.9%0.43%0.65%0.29%0.43%0.29%
Mar 202694.8%1.1%1.7%0.63%0.94%0.77%
Apr 202694.4%1.4%1.7%0.76%1.1%0.62%
May 202692.1%2.5%2.5%0.9%1.1%0.9%
Jun 202694%2.1%1.4%0.75%1.1%0.62%
Jul 202690.6%3.7%2.4%1.1%1.3%0.89%
Aug 202685.5%6.3%3.4%1.9%1.9%1%
Sep 2026——————

  1. 1.SISU

    85.5%

    Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -5.1 points.

  2. 2.Canterbury

    6.3%

    Held 2nd. 33.1K estimated branded searches, +49.1% vs prior month. Share +2.6 points.

  3. 3.Shock Doctor

    3.4%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1 points.

  4. 4.Makura

    1.9%

    Moved from 5th to 4th. 9.9K estimated branded searches, +50% vs prior month. Share +0.8 points.

  5. 5.Opro

    1.9%

    Moved from 4th to 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  6. 6.Gilbert

    1%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Canterbury and its closest rivals

How has branded search demand for Canterbury changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Canterbury worldwide held steady at 33.1K.
  • Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby mouthguards worldwide increased from 5.3% to 6.3%.
  • Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby mouthguards worldwide peaked at 6.3% in August 2026 and was lowest at 0.09% in January 2026.

How did search popularity change for rugby mouthguards worldwide in August 2026?

  1. In August 2026, Makura overtook Opro to rank 4th among rugby mouthguards worldwide, at 1.9%.

  2. In August 2026, Canterbury gained estimated Share of Search among rugby mouthguards worldwide, from 3.7% to 6.3%.

  3. In August 2026, Shock Doctor gained estimated Share of Search among rugby mouthguards worldwide, from 2.4% to 3.4%.

  4. In August 2026, Opro gained estimated Share of Search among rugby mouthguards worldwide, from 1.3% to 1.9%.

  5. In August 2026, SISU lost estimated Share of Search among rugby mouthguards worldwide, from 90.6% to 85.5%.

  6. Estimated monthly branded searches for Gilbert worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Where does Canterbury compete?

Canterbury is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rugby boot brands5th of 50.06%Show ranking
Rugby mouthguards2nd of 66.3%Shown above
Rugby balls1st of 648.1%Show ranking
Rugby headguards1st of 664%Show ranking

How is Canterbury measured?

Brandwave collects information about searches that people make online using Canterbury’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • canterbury rugby

Do you work for Canterbury? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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