Brandwave

Rugby gear brands:Which are searched most?

In September 2026, BLK was the most searched among rugby gear brands worldwide, with an estimated 5M branded searches and 98.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. BLK98.8%
  2. Canterbury0.68%
  3. Steeden0.29%
  4. Gilbert0.13%
  5. Kooga0.05%

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Share of SearchLeaderboard

Compare the rugby gear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rugby gear brands worldwide, by month

Share of Search by month for BLK. The figures are in the table below the chart.

View monthly share of search table
MonthBLKCanterburySteedenGilbertKooga
Oct 202598.6%0.88%0.29%0.13%0.07%
Nov 202595.8%3.7%0.35%0.16%0.06%
Dec 202599.1%0.43%0.29%0.13%0.05%
Jan 202699.2%0.35%0.29%0.11%0.06%
Feb 202698.9%0.49%0.36%0.16%0.06%
Mar 202699%0.44%0.36%0.16%0.06%
Apr 202698.9%0.47%0.44%0.13%0.06%
May 202699%0.48%0.36%0.13%0.05%
Jun 202698.8%0.56%0.44%0.13%0.06%
Jul 202698.7%0.71%0.44%0.13%0.06%
Aug 202698.6%0.86%0.36%0.11%0.05%
Sep 202698.8%0.68%0.29%0.13%0.05%

This month’s ranking, September 2026

  1. 1.BLK

    98.8%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Canterbury

    0.68%

    Held 2nd. 34.6K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

  3. 3.Steeden

    0.29%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Gilbert

    0.13%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Kooga

    0.05%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among rugby gear brands worldwide?

In September 2026, BLK was the most searched among rugby gear brands worldwide, with an estimated 5M branded searches and 98.8% estimated Share of Search within this set. Canterbury is in 2nd place, 98.2 percentage points behind at 0.68% Share of Search.

Global rugby gear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BLK98.6% → 98.8%99.2%Jan 202695.8%Nov 20251st
Canterbury0.88% → 0.68%3.7%Nov 20250.35%Jan 20262nd
Steeden0.29%0.44%Apr 20260.29%Oct 20253rd
Gilbert0.13%0.16%Mar 20260.11%Aug 20264th
Kooga0.07% → 0.05%0.07%Oct 20250.05%Aug 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, BLK’s estimated Share of Search among rugby gear brands worldwide peaked at 99.2% in January 2026 and was lowest at 95.8% in November 2025.
  • Across the 12 months ending September 2026, Canterbury’s estimated Share of Search among rugby gear brands worldwide peaked at 3.7% in November 2025 and was lowest at 0.35% in January 2026.
  • Across the 12 months ending September 2026, BLK, Canterbury, Steeden, Gilbert and Kooga held steady: their estimated Share of Search among rugby gear brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for rugby gear brands worldwide in September 2026?

  1. Estimated monthly branded searches for Kooga worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  2. Estimated monthly branded searches for Canterbury worldwide fell 22.2% over 12 measured months, from 44.5K to 34.6K in September 2026.

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