Brandwave

How popular isGilbert in search?

In September 2026, there were an estimated 10.2K branded searches for Gilbert worldwide which is up 7.4% over the last 12 months. Gilbert holds 0.13% estimated Share of Search among rugby gear brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. BLK98.8%
  2. Canterbury0.68%
  3. Steeden0.29%
  4. Gilbert0.13%
  5. Kooga0.05%
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Which rugby gear brands compete with Gilbert?

Gilbert against rugby gear brands worldwide, by month

Share of Search by month for BLK, Gilbert. The figures are in the table below the chart.

View monthly share of search table
MonthBLKCanterburySteedenGilbertKooga
Oct 202598.6%0.88%0.29%0.13%0.07%
Nov 202595.8%3.7%0.35%0.16%0.06%
Dec 202599.1%0.43%0.29%0.13%0.05%
Jan 202699.2%0.35%0.29%0.11%0.06%
Feb 202698.9%0.49%0.36%0.16%0.06%
Mar 202699%0.44%0.36%0.16%0.06%
Apr 202698.9%0.47%0.44%0.13%0.06%
May 202699%0.48%0.36%0.13%0.05%
Jun 202698.8%0.56%0.44%0.13%0.06%
Jul 202698.7%0.71%0.44%0.13%0.06%
Aug 202698.6%0.86%0.36%0.11%0.05%
Sep 202698.8%0.68%0.29%0.13%0.05%

  1. 1.BLK

    98.8%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Canterbury

    0.68%

    Held 2nd. 34.6K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

  3. 3.Steeden

    0.29%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Gilbert

    0.13%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Kooga

    0.05%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gilbert and its closest rivals

Every comparison with Gilbert

How has branded search demand for Gilbert changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gilbert worldwide rose from 9.5K to 10.2K.
  • Across the 12 months ending September 2026, Gilbert’s estimated Share of Search among rugby gear brands worldwide held steady at 0.13%.

How did search popularity change for rugby gear brands worldwide in September 2026?

  1. Estimated monthly branded searches for Kooga worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  2. Estimated monthly branded searches for Canterbury worldwide fell 22.2% over 12 measured months, from 44.5K to 34.6K in September 2026.

Where does Gilbert compete?

Gilbert is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rugby gear brands4th of 50.13%Shown above
Rugby mouthguards6th of 61.2%Show ranking
Netballs4th of 65.1%Show ranking
Rugby balls3rd of 517.9%Show ranking
Rugby headguards2nd of 524.7%Show ranking

How is Gilbert measured?

Brandwave collects information about searches that people make online using Gilbert’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • gilbert netball
  • gilbert rugby

Do you work for Gilbert? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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