Gilbert vs Steeden:Which is more popular by branded search?
In August 2026, Steeden had more branded searches than Gilbert among rugby balls worldwide. Steeden was estimated to have 18.1K branded searches compared to Gilbert’s 5.4K, and held a 26.3% Share of Search versus Gilbert’s 7.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gilbert or Steeden?
Compare the rugby balls people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Steeden, Gilbert. The figures are in the table below the chart.
View monthly share of search table
| Month | Canterbury | Steeden | Webb Ellis | Gilbert | Summit | Rhino Water Tanks |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 24.2% | 10.8% | 10.8% | 0.11% | 0.02% |
| Nov 2025 | 30.1% | 36.8% | 16.5% | 16.5% | 0.1% | 0.06% |
| Dec 2025 | 13.8% | 20.6% | 56.4% | 9.2% | 0.04% | 0.03% |
| Jan 2026 | 26.9% | 40.3% | 18% | 14.7% | 0.11% | 0.05% |
| Feb 2026 | 26.1% | 39% | 17.4% | 17.4% | 0.11% | 0.03% |
| Mar 2026 | 26% | 38.9% | 17.4% | 17.4% | 0.15% | 0.04% |
| Apr 2026 | 28.6% | 42.8% | 15.6% | 12.8% | 0.21% | 0.05% |
| May 2026 | 32.9% | 32.9% | 22% | 12% | 0.13% | 0.02% |
| Jun 2026 | 37.5% | 37.5% | 13.7% | 11.2% | 0.14% | 0.02% |
| Jul 2026 | 42.4% | 34.5% | 12.6% | 10.3% | 0.13% | 0.04% |
| Aug 2026 | 48.1% | 26.3% | 17.6% | 7.8% | 0.13% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gilbert and Steeden comparison changed over the last 12 months?
3 findings
- Steeden was ahead of Gilbert in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gilbert’s estimated Share of Search among rugby balls worldwide moved from 10.8% to 7.8%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 11 months ending August 2026, Steeden’s estimated Share of Search among rugby balls worldwide moved from 24.2% to 26.3%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for rugby balls worldwide in August 2026?
2 changes
In August 2026, Steeden lost estimated Share of Search among rugby balls worldwide, from 34.5% to 26.3%.
In August 2026, Gilbert lost estimated Share of Search among rugby balls worldwide, from 10.3% to 7.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Gilbert’s and Steeden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.