Gilbert vs Macron:Which is more popular?
In September 2026, Macron had more branded searches than Gilbert among rugby gear brands worldwide. Macron had about 33,100 branded searches, while Gilbert had 6,600. Macron made up 34.3% of all rugby gear brand searches we track, and Gilbert accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about rugby gear brands, Gilbert appeared in all five answers and Macron in two. Gilbert was mentioned before Macron in four out of five answers.
Who do people search for more?
Macron, about 5 searches for every 1 for Gilbert
Who does AI mention more?
Gilbert, mentioned in every answer we collected
Who does AI recommend more?
Gilbert, named ahead of Macron in 4 of 5 answers
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Top rugby gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gilbert appeared in all five answers. Macron was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gilbert was listed before Macron in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Canterbury5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gilbert5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Macron2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BLK1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kooga1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Steeden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rugby gear brands
5 answers
Asked ChatGPT
“Which rugby gear brand should I buy?”
Asked ChatGPT
“What are the best rugby gear brands?”
Asked ChatGPT
“What's the best rugby gear brand for match day kit?”
Searched Google, AI Overview
“rugby gear brands”
Searched Google, AI Overview
“best rugby gear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Gilbert or Macron more popular in search?
This chart shows how often people search Google for Gilbert and Macron by name. Each line represents a brand's share of searches for all six rugby gear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Macron, Gilbert. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canterbury | Macron | Steeden | Gilbert | BLK | Kooga |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 35.1% | 12.8% | 5.7% | 4.6% | 3.1% |
| Nov 2025 | 73.7% | 12.7% | 6.9% | 3.1% | 2.5% | 1.1% |
| Dec 2025 | 27.5% | 34.5% | 18.8% | 8.4% | 7.8% | 3.1% |
| Jan 2026 | 23.7% | 36.8% | 20.1% | 7.3% | 8.1% | 3.9% |
| Feb 2026 | 24.5% | 40.3% | 18% | 8% | 6.2% | 2.9% |
| Mar 2026 | 24.7% | 36.5% | 20% | 8.9% | 6.7% | 3.2% |
| Apr 2026 | 25% | 35% | 23.3% | 7% | 6.6% | 3.1% |
| May 2026 | 29.1% | 32.4% | 21.6% | 7.9% | 6.1% | 2.9% |
| Jun 2026 | 28.5% | 33.3% | 22.3% | 6.6% | 6.3% | 3% |
| Jul 2026 | 31.2% | 35% | 19.2% | 5.7% | 6.3% | 2.5% |
| Aug 2026 | 40.1% | 30.4% | 16.6% | 5% | 5.8% | 2.2% |
| Sep 2026 | 35.8% | 34.3% | 15.3% | 6.8% | 5.3% | 2.5% |
How has the Gilbert and Macron comparison changed over the last 12 months?
3 findings
- Macron was ahead of Gilbert in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gilbert’s share of searches among rugby gear brands worldwide moved from 5.7% to 6.8%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Macron’s share of searches among rugby gear brands worldwide moved from 35.1% to 34.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for rugby gear brands worldwide in September 2026?
2 changes
In September 2026, Gilbert overtook BLK to rank 4th among rugby gear brands worldwide, with 6.8% of the searches.
In September 2026, Macron gained share of searches among rugby gear brands worldwide, from 30.4% to 34.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gilbert’s and Macron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among rugby gear brands
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