BLK vs Canterbury:Which is more popular?

Name: BLK vs Canterbury: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Canterbury had more branded searches than BLK among rugby gear brands worldwide. Canterbury had about 34,600 branded searches, while BLK had 5,120. Canterbury made up 35.8% of all rugby gear brand searches we track, and BLK accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about rugby gear brands, Canterbury appeared in all five answers and BLK in one. Canterbury was mentioned before BLK in every answer.

Among rugby gear brands worldwide in September 2026

Who do people search for more?

Canterbury, about 7 searches for every 1 for BLK

Canterbury 34.6K searchesBLK 5.1K searches

Who does AI mention more?

Canterbury, mentioned in every answer we collected

Canterbury in 5 of 5BLK in 1 of 5

Who does AI recommend more?

Canterbury, named ahead of BLK in every answer

Canterbury first in 5BLK never first

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Top rugby gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canterbury appeared in all five answers. BLK was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Canterbury was listed before BLK in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Canterbury	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Gilbert	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Macron	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
BLK	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Kooga	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Steeden	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Canterbury5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gilbert5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Macron2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BLK1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kooga1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Steeden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rugby gear brands

5 answers

Asked ChatGPT
“Which rugby gear brand should I buy?”
1. 1Canterbury
2. 2Gilbert
3. 3Macron
Asked ChatGPT
“What are the best rugby gear brands?”
1. 1Canterbury
2. 2Gilbert
Asked ChatGPT
“What's the best rugby gear brand for match day kit?”
1. 1Canterbury
2. 2Gilbert
3. 3BLK
Searched Google, AI Overview
“rugby gear brands”
1. 1Canterbury
2. 2Macron
3. 3Gilbert
Searched Google, AI Overview
“best rugby gear”
1. 1Gilbert
2. 2Canterbury
3. 3Kooga

Not named in any answer:

Steeden

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BLK or Canterbury more popular in search?

This chart shows how often people search Google for BLK and Canterbury by name. Each line represents a brand's share of searches for all six rugby gear brands we track, month by month, from English-language searches worldwide.

BLK and Canterbury among rugby gear brands worldwide, by month

Month	Canterbury	Macron	Steeden	Gilbert	BLK	Kooga
Oct 2025	38.6%	35.1%	12.8%	5.7%	4.6%	3.1%
Nov 2025	73.7%	12.7%	6.9%	3.1%	2.5%	1.1%
Dec 2025	27.5%	34.5%	18.8%	8.4%	7.8%	3.1%
Jan 2026	23.7%	36.8%	20.1%	7.3%	8.1%	3.9%
Feb 2026	24.5%	40.3%	18%	8%	6.2%	2.9%
Mar 2026	24.7%	36.5%	20%	8.9%	6.7%	3.2%
Apr 2026	25%	35%	23.3%	7%	6.6%	3.1%
May 2026	29.1%	32.4%	21.6%	7.9%	6.1%	2.9%
Jun 2026	28.5%	33.3%	22.3%	6.6%	6.3%	3%
Jul 2026	31.2%	35%	19.2%	5.7%	6.3%	2.5%
Aug 2026	40.1%	30.4%	16.6%	5%	5.8%	2.2%
Sep 2026	35.8%	34.3%	15.3%	6.8%	5.3%	2.5%

How has the BLK and Canterbury comparison changed over the last 12 months?

3 findings

Canterbury was ahead of BLK in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, BLK’s share of searches among rugby gear brands worldwide moved from 4.6% to 5.3%, and its estimated monthly branded searches moved from 5.3K to 5.1K.
Across the 12 months ending September 2026, Canterbury’s share of searches among rugby gear brands worldwide moved from 38.6% to 35.8%, and its estimated monthly branded searches moved from 44.5K to 34.6K.

How did search popularity change for rugby gear brands worldwide in September 2026?

2 changes

In September 2026, Gilbert overtook BLK to rank 4th among rugby gear brands worldwide, with 6.8% of the searches.
In September 2026, Canterbury lost share of searches among rugby gear brands worldwide, from 40.1% to 35.8%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using BLK’s and Canterbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.