Canterbury vs Steeden:Which is more popular?
In September 2026, Canterbury had more branded searches than Steeden among rugby gear brands worldwide. Canterbury had about 34,600 branded searches, while Steeden had 14,800. Canterbury made up 35.8% of all rugby gear brand searches we track, and Steeden accounted for 15.3%. When we asked ChatGPT and Google AI Overviews about rugby gear brands, Canterbury appeared in all five answers and Steeden in none.
Who do people search for more?
Canterbury, about 2 searches for every 1 for Steeden
Who does AI mention more?
Canterbury, mentioned in every answer we collected
Who does AI recommend more?
Canterbury, the only one of the two named
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Top rugby gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Canterbury appeared in all five answers. Steeden did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Canterbury5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gilbert5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Macron2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BLK1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kooga1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Steeden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rugby gear brands
5 answers
Asked ChatGPT
“Which rugby gear brand should I buy?”
Asked ChatGPT
“What are the best rugby gear brands?”
Asked ChatGPT
“What's the best rugby gear brand for match day kit?”
Searched Google, AI Overview
“rugby gear brands”
Searched Google, AI Overview
“best rugby gear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Canterbury or Steeden more popular in search?
This chart shows how often people search Google for Canterbury and Steeden by name. Each line represents a brand's share of searches for all six rugby gear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Canterbury, Steeden. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canterbury | Macron | Steeden | Gilbert | BLK | Kooga |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 35.1% | 12.8% | 5.7% | 4.6% | 3.1% |
| Nov 2025 | 73.7% | 12.7% | 6.9% | 3.1% | 2.5% | 1.1% |
| Dec 2025 | 27.5% | 34.5% | 18.8% | 8.4% | 7.8% | 3.1% |
| Jan 2026 | 23.7% | 36.8% | 20.1% | 7.3% | 8.1% | 3.9% |
| Feb 2026 | 24.5% | 40.3% | 18% | 8% | 6.2% | 2.9% |
| Mar 2026 | 24.7% | 36.5% | 20% | 8.9% | 6.7% | 3.2% |
| Apr 2026 | 25% | 35% | 23.3% | 7% | 6.6% | 3.1% |
| May 2026 | 29.1% | 32.4% | 21.6% | 7.9% | 6.1% | 2.9% |
| Jun 2026 | 28.5% | 33.3% | 22.3% | 6.6% | 6.3% | 3% |
| Jul 2026 | 31.2% | 35% | 19.2% | 5.7% | 6.3% | 2.5% |
| Aug 2026 | 40.1% | 30.4% | 16.6% | 5% | 5.8% | 2.2% |
| Sep 2026 | 35.8% | 34.3% | 15.3% | 6.8% | 5.3% | 2.5% |
How has the Canterbury and Steeden comparison changed over the last 12 months?
3 findings
- Canterbury was ahead of Steeden in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Canterbury’s share of searches among rugby gear brands worldwide moved from 38.6% to 35.8%, and its estimated monthly branded searches moved from 44.5K to 34.6K.
- Across the 12 months ending September 2026, Steeden’s share of searches among rugby gear brands worldwide moved from 12.8% to 15.3%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for rugby gear brands worldwide in September 2026?
2 changes
In September 2026, Canterbury lost share of searches among rugby gear brands worldwide, from 40.1% to 35.8%.
In September 2026, Steeden lost share of searches among rugby gear brands worldwide, from 16.6% to 15.3%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Canterbury’s and Steeden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Canterbury
4 branded search terms
- canterbury boot
- canterbury rugby
- canterbury rugby boot
- canterbury rugby gear
Steeden
1 branded search term
- steeden
Other head-to-heads among rugby gear brands
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