Canterbury vs Gilbert:Which is more popular?
In September 2026, Canterbury had more branded searches than Gilbert among rugby gear brands worldwide. Canterbury had about 34,600 branded searches, while Gilbert had 6,600. Canterbury made up 35.8% of all rugby gear brand searches we track, and Gilbert accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about rugby gear brands, both Canterbury and Gilbert appeared in all five answers. Canterbury was mentioned before Gilbert in four out of five answers.
Who do people search for more?
Canterbury, about 5 searches for every 1 for Gilbert
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Canterbury, named ahead of Gilbert in 4 of 5 answers
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Top rugby gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Canterbury and Gilbert showed up in all five answers. Canterbury was listed before Gilbert in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Canterbury5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gilbert5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Macron2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BLK1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kooga1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Steeden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rugby gear brands
5 answers
Asked ChatGPT
“Which rugby gear brand should I buy?”
Asked ChatGPT
“What are the best rugby gear brands?”
Asked ChatGPT
“What's the best rugby gear brand for match day kit?”
Searched Google, AI Overview
“rugby gear brands”
Searched Google, AI Overview
“best rugby gear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Canterbury or Gilbert more popular in search?
This chart shows how often people search Google for Canterbury and Gilbert by name. Each line represents a brand's share of searches for all six rugby gear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Canterbury, Gilbert. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canterbury | Macron | Steeden | Gilbert | BLK | Kooga |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 35.1% | 12.8% | 5.7% | 4.6% | 3.1% |
| Nov 2025 | 73.7% | 12.7% | 6.9% | 3.1% | 2.5% | 1.1% |
| Dec 2025 | 27.5% | 34.5% | 18.8% | 8.4% | 7.8% | 3.1% |
| Jan 2026 | 23.7% | 36.8% | 20.1% | 7.3% | 8.1% | 3.9% |
| Feb 2026 | 24.5% | 40.3% | 18% | 8% | 6.2% | 2.9% |
| Mar 2026 | 24.7% | 36.5% | 20% | 8.9% | 6.7% | 3.2% |
| Apr 2026 | 25% | 35% | 23.3% | 7% | 6.6% | 3.1% |
| May 2026 | 29.1% | 32.4% | 21.6% | 7.9% | 6.1% | 2.9% |
| Jun 2026 | 28.5% | 33.3% | 22.3% | 6.6% | 6.3% | 3% |
| Jul 2026 | 31.2% | 35% | 19.2% | 5.7% | 6.3% | 2.5% |
| Aug 2026 | 40.1% | 30.4% | 16.6% | 5% | 5.8% | 2.2% |
| Sep 2026 | 35.8% | 34.3% | 15.3% | 6.8% | 5.3% | 2.5% |
How has the Canterbury and Gilbert comparison changed over the last 12 months?
3 findings
- Canterbury was ahead of Gilbert in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Canterbury’s share of searches among rugby gear brands worldwide moved from 38.6% to 35.8%, and its estimated monthly branded searches moved from 44.5K to 34.6K.
- Across the 12 months ending September 2026, Gilbert’s share of searches among rugby gear brands worldwide moved from 5.7% to 6.8%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for rugby gear brands worldwide in September 2026?
2 changes
In September 2026, Gilbert overtook BLK to rank 4th among rugby gear brands worldwide, with 6.8% of the searches.
In September 2026, Canterbury lost share of searches among rugby gear brands worldwide, from 40.1% to 35.8%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Canterbury’s and Gilbert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Canterbury
4 branded search terms
- canterbury boot
- canterbury rugby
- canterbury rugby boot
- canterbury rugby gear
Gilbert
1 branded search term
- gilbert rugby
Other head-to-heads among rugby gear brands
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