Brandwave

How popular isBLK in search?

In September 2026, there were an estimated 5M branded searches for BLK worldwide which held steady over the last 12 months. BLK holds 98.8% estimated Share of Search among rugby gear brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. BLK98.8%
  2. Canterbury0.68%
  3. Steeden0.29%
  4. Gilbert0.13%
  5. Kooga0.05%
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Which rugby gear brands compete with BLK?

BLK against rugby gear brands worldwide, by month

Share of Search by month for BLK. The figures are in the table below the chart.

View monthly share of search table
MonthBLKCanterburySteedenGilbertKooga
Oct 202598.6%0.88%0.29%0.13%0.07%
Nov 202595.8%3.7%0.35%0.16%0.06%
Dec 202599.1%0.43%0.29%0.13%0.05%
Jan 202699.2%0.35%0.29%0.11%0.06%
Feb 202698.9%0.49%0.36%0.16%0.06%
Mar 202699%0.44%0.36%0.16%0.06%
Apr 202698.9%0.47%0.44%0.13%0.06%
May 202699%0.48%0.36%0.13%0.05%
Jun 202698.8%0.56%0.44%0.13%0.06%
Jul 202698.7%0.71%0.44%0.13%0.06%
Aug 202698.6%0.86%0.36%0.11%0.05%
Sep 202698.8%0.68%0.29%0.13%0.05%

  1. 1.BLK

    98.8%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Canterbury

    0.68%

    Held 2nd. 34.6K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

  3. 3.Steeden

    0.29%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Gilbert

    0.13%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Kooga

    0.05%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between BLK and its closest rivals

Every comparison with BLK

How has branded search demand for BLK changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for BLK worldwide held steady at 5M.
  • Across the 12 months ending September 2026, BLK’s estimated Share of Search among rugby gear brands worldwide peaked at 99.2% in January 2026 and was lowest at 95.8% in November 2025.

How did search popularity change for rugby gear brands worldwide in September 2026?

  1. Estimated monthly branded searches for Kooga worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  2. Estimated monthly branded searches for Canterbury worldwide fell 22.2% over 12 measured months, from 44.5K to 34.6K in September 2026.

How is BLK measured?

Brandwave collects information about searches that people make online using BLK’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • blk

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How the Brand Demand Index is measured

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