BLK vs Gilbert:Which is searched more?
In September 2026, BLK had more branded searches than Gilbert among rugby gear brands worldwide. BLK was estimated to have 5M branded searches compared to Gilbert’s 6.6K, and held a 98.8% Share of Search versus Gilbert’s 0.13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BLK or Gilbert?
Compare the rugby gear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BLK, Gilbert. The figures are in the table below the chart.
View monthly share of search table
| Month | BLK | Canterbury | Steeden | Gilbert | Kooga |
|---|---|---|---|---|---|
| Oct 2025 | 98.6% | 0.88% | 0.29% | 0.13% | 0.07% |
| Nov 2025 | 95.8% | 3.7% | 0.35% | 0.16% | 0.06% |
| Dec 2025 | 99.1% | 0.43% | 0.29% | 0.13% | 0.05% |
| Jan 2026 | 99.2% | 0.35% | 0.29% | 0.11% | 0.06% |
| Feb 2026 | 98.9% | 0.49% | 0.36% | 0.16% | 0.06% |
| Mar 2026 | 99% | 0.44% | 0.36% | 0.16% | 0.06% |
| Apr 2026 | 98.9% | 0.47% | 0.44% | 0.13% | 0.06% |
| May 2026 | 99% | 0.48% | 0.36% | 0.13% | 0.05% |
| Jun 2026 | 98.8% | 0.56% | 0.44% | 0.13% | 0.06% |
| Jul 2026 | 98.7% | 0.71% | 0.44% | 0.13% | 0.06% |
| Aug 2026 | 98.6% | 0.86% | 0.36% | 0.11% | 0.05% |
| Sep 2026 | 98.8% | 0.68% | 0.29% | 0.13% | 0.05% |
How has the BLK and Gilbert comparison changed over the last 12 months?
3 findings
- BLK was ahead of Gilbert in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BLK’s estimated Share of Search among rugby gear brands worldwide moved from 98.6% to 98.8%, and its estimated monthly branded searches held steady at 5M.
- Across the 12 months ending September 2026, Gilbert’s estimated Share of Search among rugby gear brands worldwide held steady at 0.13%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for rugby gear brands worldwide in September 2026?
0 changes
Neither BLK nor Gilbert moved beyond provider rounding among rugby gear brands in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BLK’s and Gilbert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.