Brandwave

Rugby balls:Which brands are most popular in search?

In August 2026, Canterbury was the most searched among rugby balls worldwide, with an estimated 33.1K branded searches and 48.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Canterbury48.1%
  2. Steeden26.3%
  3. Webb Ellis17.6%
  4. Gilbert7.8%
  5. Summit0.13%
  6. Rhino Water Tanks0.04%

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Share of SearchLeaderboard

Compare the rugby balls people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rugby balls worldwide, by month

Share of Search by month for Canterbury, Steeden, Webb Ellis, Gilbert. The figures are in the table below the chart.

View monthly share of search table
MonthCanterburySteedenWebb EllisGilbertSummitRhino Water Tanks
Oct 202554.1%24.2%10.8%10.8%0.11%0.02%
Nov 202530.1%36.8%16.5%16.5%0.1%0.06%
Dec 202513.8%20.6%56.4%9.2%0.04%0.03%
Jan 202626.9%40.3%18%14.7%0.11%0.05%
Feb 202626.1%39%17.4%17.4%0.11%0.03%
Mar 202626%38.9%17.4%17.4%0.15%0.04%
Apr 202628.6%42.8%15.6%12.8%0.21%0.05%
May 202632.9%32.9%22%12%0.13%0.02%
Jun 202637.5%37.5%13.7%11.2%0.14%0.02%
Jul 202642.4%34.5%12.6%10.3%0.13%0.04%
Aug 202648.1%26.3%17.6%7.8%0.13%0.04%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Canterbury

    48.1%

    Held 1st. 33.1K estimated branded searches, +49.1% vs prior month. Share +5.7 points.

  2. 2.Steeden

    26.3%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -8.2 points.

  3. 3.Webb Ellis

    17.6%

    Held 3rd. 12.1K estimated branded searches, +83.3% vs prior month. Share +5 points.

  4. 4.Gilbert

    7.8%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -2.5 points.

  5. 5.Summit

    0.13%

    Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.

  6. 6.Rhino Water Tanks

    0.04%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among rugby balls worldwide?

In August 2026, Canterbury was the most searched among rugby balls worldwide, with an estimated 33.1K branded searches and 48.1% estimated Share of Search within this set. Steeden is in 2nd place, 21.8 percentage points behind at 26.3% Share of Search.

Global rugby balls, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Canterbury54.1% → 48.1%54.1%Oct 202513.8%Dec 20251st
Steeden24.2% → 26.3%42.8%Apr 202620.6%Dec 20252nd
Webb Ellis10.8% → 17.6%56.4%Dec 202510.8%Oct 20254th → 3rd
Gilbert10.8% → 7.8%17.4%Mar 20267.8%Aug 20263rd → 4th
Summit0.11% → 0.13%0.21%Apr 20260.04%Dec 20255th
Rhino Water Tanks0.02% → 0.04%0.06%Nov 20250.02%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby balls worldwide decreased from 54.1% to 48.1%.
  • Across the 11 months ending August 2026, Steeden’s estimated Share of Search among rugby balls worldwide increased from 24.2% to 26.3%.
  • Across the 11 months ending August 2026, Webb Ellis’ estimated Share of Search among rugby balls worldwide increased from 10.8% to 17.6%.
  • Across the 11 months ending August 2026, Gilbert’s estimated Share of Search among rugby balls worldwide decreased from 10.8% to 7.8%.
  • Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby balls worldwide peaked at 54.1% in October 2025 and was lowest at 13.8% in December 2025.
  • Across the 11 months ending August 2026, Steeden’s estimated Share of Search among rugby balls worldwide peaked at 42.8% in April 2026 and was lowest at 20.6% in December 2025.
  • Across the 11 months ending August 2026, Webb Ellis’ estimated Share of Search among rugby balls worldwide peaked at 56.4% in December 2025 and was lowest at 10.8% in October 2025.
  • Across the 11 months ending August 2026, Gilbert’s estimated Share of Search among rugby balls worldwide peaked at 17.4% in March 2026 and was lowest at 7.8% in August 2026.
  • Across the 11 months ending August 2026, Webb Ellis rose from 4th to 3rd among rugby balls worldwide.
  • Across the 11 months ending August 2026, Gilbert fell from 3rd to 4th among rugby balls worldwide.
  • Across the 11 months ending August 2026, Summit and Rhino Water Tanks held steady: their estimated Share of Search among rugby balls worldwide each moved less than 0.5 percentage points.

How did search popularity change for rugby balls worldwide in August 2026?

  1. In August 2026, Canterbury gained estimated Share of Search among rugby balls worldwide, from 42.4% to 48.1%.

  2. In August 2026, Webb Ellis gained estimated Share of Search among rugby balls worldwide, from 12.6% to 17.6%.

  3. In August 2026, Steeden lost estimated Share of Search among rugby balls worldwide, from 34.5% to 26.3%.

  4. In August 2026, Gilbert lost estimated Share of Search among rugby balls worldwide, from 10.3% to 7.8%.

  5. Estimated monthly branded searches for Rhino Water Tanks worldwide rose 200% over 11 measured months, from 10 to 30 in August 2026.

  6. Estimated monthly branded searches for Summit worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

How the Brand Demand Index is measured

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