How popular isSteeden in search?
In August 2026, there were an estimated 18.1K branded searches for Steeden worldwide which is up 22.3% over the last 11 months. Steeden holds 26.1% estimated Share of Search among rugby balls worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Canterbury47.7%
Steeden26.1%- Webb Ellis17.4%
Gilbert7.8%- Rhino Water Tanks0.89%
- Summit0.13%
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Which rugby balls compete with Steeden?
Share of Search by month for Canterbury, Steeden, Webb Ellis, Gilbert. The figures are in the table below the chart.
View monthly share of search table
| Month | Canterbury | Steeden | Webb Ellis | Gilbert | Rhino Water Tanks | Summit |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 24% | 10.7% | 10.7% | 0.97% | 0.11% |
| Nov 2025 | 29.7% | 36.3% | 16.2% | 16.2% | 1.5% | 0.1% |
| Dec 2025 | 13.7% | 20.5% | 56% | 9.1% | 0.69% | 0.04% |
| Jan 2026 | 26.4% | 39.5% | 17.6% | 14.4% | 2% | 0.11% |
| Feb 2026 | 25.6% | 38.3% | 17.1% | 17.1% | 1.9% | 0.1% |
| Mar 2026 | 25.6% | 38.3% | 17.2% | 17.2% | 1.6% | 0.15% |
| Apr 2026 | 28.2% | 42.2% | 15.4% | 12.6% | 1.4% | 0.21% |
| May 2026 | 32.6% | 32.6% | 21.8% | 11.9% | 1.1% | 0.13% |
| Jun 2026 | 37% | 37% | 13.5% | 11% | 1.2% | 0.14% |
| Jul 2026 | 42% | 34.2% | 12.5% | 10.2% | 0.95% | 0.13% |
| Aug 2026 | 47.7% | 26.1% | 17.4% | 7.8% | 0.89% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.7% | 33.1K | +49.1% | +5.7 points | |
| 2, held 2nd | 26.1% | 18.1K | 0% | -8.2 points | |
| 3, held 3rd | 17.4% | 12.1K | +83.3% | +4.9 points | |
| 4, held 4th | 7.8% | 5.4K | 0% | -2.4 points | |
| 5, held 5th | 0.89% | 620 | +24% | -0.1 points | |
| 6, held 6th | 0.13% | 90 | +28.6% | 0 points |
47.7%
Held 1st. 33.1K estimated branded searches, +49.1% vs prior month. Share +5.7 points.
2.
Steeden26.1%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -8.2 points.
17.4%
Held 3rd. 12.1K estimated branded searches, +83.3% vs prior month. Share +4.9 points.
4.
Gilbert7.8%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -2.4 points.
0.89%
Held 5th. 620 estimated branded searches, +24% vs prior month. Share -0.1 points.
6.Summit
0.13%
Held 6th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.
Compare search popularity between Steeden and its closest rivals
Every comparison with Steeden
5 comparisons
How has branded search demand for Steeden changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Steeden worldwide rose from 14.8K to 18.1K.
- Across the 11 months ending August 2026, Steeden’s estimated Share of Search among rugby balls worldwide increased from 24% to 26.1%.
- Across the 11 months ending August 2026, Steeden’s estimated Share of Search among rugby balls worldwide peaked at 42.2% in April 2026 and was lowest at 20.5% in December 2025.
How did search popularity change for rugby balls worldwide in August 2026?
5 changes
In August 2026, Canterbury gained estimated Share of Search among rugby balls worldwide, from 42% to 47.7%.
In August 2026, Webb Ellis gained estimated Share of Search among rugby balls worldwide, from 12.5% to 17.4%.
In August 2026, Steeden lost estimated Share of Search among rugby balls worldwide, from 34.2% to 26.1%.
In August 2026, Gilbert lost estimated Share of Search among rugby balls worldwide, from 10.2% to 7.8%.
Estimated monthly branded searches for Summit worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.
How is Steeden measured?
Brandwave collects information about searches that people make online using Steeden’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- steeden
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Is Steeden your brand?
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