Kooga vs Steeden:Which is searched more?

Name: Kooga vs Steeden: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Steeden had more branded searches than Kooga among rugby gear brands worldwide. Steeden was estimated to have 14.8K branded searches compared to Kooga’s 2.4K, and held a 0.29% Share of Search versus Kooga’s 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among rugby gear brands worldwide in September 2026Which is more popular in search, Kooga or Steeden?

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Which is more popular in search, Kooga or Steeden?

Compare the rugby gear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kooga and Steeden among rugby gear brands worldwide, by month

Month	BLK	Canterbury	Steeden	Gilbert	Kooga
Oct 2025	98.6%	0.88%	0.29%	0.13%	0.07%
Nov 2025	95.8%	3.7%	0.35%	0.16%	0.06%
Dec 2025	99.1%	0.43%	0.29%	0.13%	0.05%
Jan 2026	99.2%	0.35%	0.29%	0.11%	0.06%
Feb 2026	98.9%	0.49%	0.36%	0.16%	0.06%
Mar 2026	99%	0.44%	0.36%	0.16%	0.06%
Apr 2026	98.9%	0.47%	0.44%	0.13%	0.06%
May 2026	99%	0.48%	0.36%	0.13%	0.05%
Jun 2026	98.8%	0.56%	0.44%	0.13%	0.06%
Jul 2026	98.7%	0.71%	0.44%	0.13%	0.06%
Aug 2026	98.6%	0.86%	0.36%	0.11%	0.05%
Sep 2026	98.8%	0.68%	0.29%	0.13%	0.05%

How has the Kooga and Steeden comparison changed over the last 12 months?

3 findings

Steeden was ahead of Kooga in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Kooga’s estimated Share of Search among rugby gear brands worldwide moved from 0.07% to 0.05%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
Across the 12 months ending September 2026, Steeden’s estimated Share of Search among rugby gear brands worldwide held steady at 0.29%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for rugby gear brands worldwide in September 2026?

1 change

Estimated monthly branded searches for Kooga worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Kooga’s and Steeden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.