Gilbert vs Optimum:Which is more popular by branded search?
In August 2026, Gilbert had more branded searches than Optimum among rugby headguards worldwide. Gilbert was estimated to have 5.4K branded searches compared to Optimum’s 880, and held a 10.4% Share of Search versus Optimum’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gilbert or Optimum?
Compare the rugby headguards people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gilbert, Optimum. The figures are in the table below the chart.
View monthly share of search table
| Month | Canterbury | Webb Ellis | Gilbert | Optimum | N-Pro | Rhino Water Tanks |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.8% | 13.9% | 13.9% | 1.9% | 0.44% | 0.02% |
| Nov 2025 | 46.3% | 25.3% | 25.3% | 2.3% | 0.66% | 0.09% |
| Dec 2025 | 17.1% | 70% | 11.4% | 1.2% | 0.24% | 0.03% |
| Jan 2026 | 43.5% | 29% | 23.7% | 3.2% | 0.61% | 0.09% |
| Feb 2026 | 41% | 27.3% | 27.3% | 3.6% | 0.7% | 0.04% |
| Mar 2026 | 40.9% | 27.4% | 27.4% | 3.4% | 0.88% | 0.07% |
| Apr 2026 | 48% | 26.2% | 21.4% | 3.5% | 0.83% | 0.08% |
| May 2026 | 47.8% | 31.9% | 17.4% | 2.3% | 0.55% | 0.03% |
| Jun 2026 | 58.1% | 21.2% | 17.3% | 2.8% | 0.55% | 0.03% |
| Jul 2026 | 63% | 18.7% | 15.3% | 2.5% | 0.4% | 0.06% |
| Aug 2026 | 64% | 23.4% | 10.4% | 1.7% | 0.33% | 0.06% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gilbert and Optimum comparison changed over the last 12 months?
3 findings
- Gilbert was ahead of Optimum in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gilbert’s estimated Share of Search among rugby headguards worldwide moved from 13.9% to 10.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 11 months ending August 2026, Optimum’s estimated Share of Search among rugby headguards worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for rugby headguards worldwide in August 2026?
2 changes
In August 2026, Gilbert lost estimated Share of Search among rugby headguards worldwide, from 15.3% to 10.4%.
In August 2026, Optimum lost estimated Share of Search among rugby headguards worldwide, from 2.5% to 1.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Gilbert’s and Optimum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.