Brandwave

How popular isOptimum in search?

In August 2026, there were an estimated 880 branded searches for Optimum worldwide which held steady over the last 11 months. Optimum holds 1.7% estimated Share of Search among rugby headguards worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Canterbury64%
  2. Webb Ellis23.4%
  3. Gilbert10.4%
  4. Optimum1.7%
  5. N-Pro0.33%
  6. Rhino Water Tanks0.06%
Optimum website (opens in a new tab)

Follow Optimum and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which rugby headguards compete with Optimum?

Optimum against rugby headguards worldwide, by month

Share of Search by month for Canterbury, Webb Ellis, Gilbert, Optimum. The figures are in the table below the chart.

View monthly share of search table
MonthCanterburyWebb EllisGilbertOptimumN-ProRhino Water Tanks
Oct 202569.8%13.9%13.9%1.9%0.44%0.02%
Nov 202546.3%25.3%25.3%2.3%0.66%0.09%
Dec 202517.1%70%11.4%1.2%0.24%0.03%
Jan 202643.5%29%23.7%3.2%0.61%0.09%
Feb 202641%27.3%27.3%3.6%0.7%0.04%
Mar 202640.9%27.4%27.4%3.4%0.88%0.07%
Apr 202648%26.2%21.4%3.5%0.83%0.08%
May 202647.8%31.9%17.4%2.3%0.55%0.03%
Jun 202658.1%21.2%17.3%2.8%0.55%0.03%
Jul 202663%18.7%15.3%2.5%0.4%0.06%
Aug 202664%23.4%10.4%1.7%0.33%0.06%
Sep 2026——————

  1. 1.Canterbury

    64%

    Held 1st. 33.1K estimated branded searches, +49.1% vs prior month. Share +1.1 points.

  2. 2.Webb Ellis

    23.4%

    Held 2nd. 12.1K estimated branded searches, +83.3% vs prior month. Share +4.7 points.

  3. 3.Gilbert

    10.4%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -4.9 points.

  4. 4.Optimum

    1.7%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.N-Pro

    0.33%

    Held 5th. 170 estimated branded searches, +21.4% vs prior month. Share -0.1 points.

  6. 6.Rhino Water Tanks

    0.06%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare search popularity between Optimum and its closest rivals

How has branded search demand for Optimum changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Optimum worldwide held steady at 880.
  • Across the 11 months ending August 2026, Optimum’s estimated Share of Search among rugby headguards worldwide peaked at 3.6% in February 2026 and was lowest at 1.2% in December 2025.

How did search popularity change for rugby headguards worldwide in August 2026?

  1. In August 2026, Webb Ellis gained estimated Share of Search among rugby headguards worldwide, from 18.7% to 23.4%.

  2. In August 2026, Canterbury gained estimated Share of Search among rugby headguards worldwide, from 63% to 64%.

  3. In August 2026, Gilbert lost estimated Share of Search among rugby headguards worldwide, from 15.3% to 10.4%.

  4. In August 2026, Optimum lost estimated Share of Search among rugby headguards worldwide, from 2.5% to 1.7%.

  5. Estimated monthly branded searches for Rhino Water Tanks worldwide rose 200% over 11 measured months, from 10 to 30 in August 2026.

  6. Estimated monthly branded searches for N-Pro worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026.

How is Optimum measured?

Brandwave collects information about searches that people make online using Optimum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • optimum sport

Do you work for Optimum? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Optimum your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free