Gilbert vs Mitre:Which is more popular by branded search?
In August 2026, Mitre had more branded searches than Gilbert among netballs worldwide. Mitre was estimated to have 8.1K branded searches compared to Gilbert’s 5.4K, and held a 13% Share of Search versus Gilbert’s 8.7%. These are worldwide searches for English-language branded terms.
Follow Gilbert vs Mitre and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Gilbert or Mitre?
Compare the netballs shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mitre, Gilbert. The figures are in the table below the chart.
View monthly share of search table
| Month | Net World Sports | Sure Shot | Mitre | Gilbert | Nivia | Sportsco |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 32.7% | 11.9% | 11.9% | 3.4% | — |
| Nov 2025 | 42.5% | 28.4% | 12.7% | 12.7% | 3.8% | — |
| Dec 2025 | 45.1% | 30.1% | 9% | 11% | 4.8% | — |
| Jan 2026 | 40.6% | 33.1% | 9.9% | 9.9% | 6.6% | — |
| Feb 2026 | 43.6% | 29.1% | 8.6% | 13% | 5.7% | — |
| Mar 2026 | 42.7% | 28.5% | 10.4% | 12.8% | 5.7% | — |
| Apr 2026 | 45.1% | 30.1% | 11% | 9% | 4.8% | — |
| May 2026 | 47.6% | 26% | 11.7% | 9.5% | 5.2% | — |
| Jun 2026 | 50.9% | 22.8% | 12.5% | 8.3% | 5.5% | — |
| Jul 2026 | 49.6% | 22.2% | 14.8% | 8.1% | 5.4% | — |
| Aug 2026 | 43.5% | 29.1% | 13% | 8.7% | 5.8% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Gilbert and Mitre comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Mitre took it in April 2026.
- Across the 11 months ending August 2026, Gilbert’s estimated Share of Search among netballs worldwide moved from 11.9% to 8.7%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 11 months ending August 2026, Mitre’s estimated Share of Search among netballs worldwide moved from 11.9% to 13%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How each brand is measured
Brandwave collects information about searches that people make online using Gilbert’s and Mitre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.