Brandwave

How popular isMitre in search?

In August 2026, there were an estimated 8.1K branded searches for Mitre worldwide which is up 22.7% over the last 11 months. Mitre holds 18.3% estimated Share of Search among netballs worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Net World Sports61.3%
  2. Mitre18.3%
  3. Gilbert12.2%
  4. Nivia8.1%
  5. Sportsco—
  6. Sure Shot—
Mitre website (opens in a new tab)

Follow Mitre and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which netballs compete with Mitre?

Mitre against netballs worldwide, by month

Share of Search by month for Net World Sports, Mitre, Gilbert, Nivia. The figures are in the table below the chart.

View monthly share of search table
MonthNet World SportsMitreGilbertNiviaSportscoSure Shot
Oct 202559.5%17.7%17.7%5.1%——
Nov 202559.3%17.7%17.7%5.3%——
Dec 202564.5%12.9%15.7%6.9%——
Jan 202660.7%14.8%14.8%9.8%——
Feb 202661.5%12.2%18.3%8%——
Mar 202659.7%14.5%17.8%7.9%——
Apr 202664.5%15.7%12.9%6.9%——
May 202664.4%15.8%12.8%7%——
Jun 202665.9%16.1%10.8%7.2%——
Jul 202663.7%19%10.4%6.9%——
Aug 202661.3%18.3%12.2%8.1%——
Sep 2026——————
  1. Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.3 points.

  2. 2.Mitre

    18.3%

    Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  3. 3.Gilbert

    12.2%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.Nivia

    8.1%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. —.Sportsco

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

  6. —.Sure Shot

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Mitre and its closest rivals

How has branded search demand for Mitre changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mitre worldwide rose from 6.6K to 8.1K.
  • Across the 11 months ending August 2026, Mitre’s estimated Share of Search among netballs worldwide increased from 17.7% to 18.3%.
  • Across the 11 months ending August 2026, Mitre’s estimated Share of Search among netballs worldwide peaked at 19% in July 2026 and was lowest at 12.2% in February 2026.
  • Across the 11 months ending August 2026, Mitre rose from 3rd to 2nd among netballs worldwide.

How did search popularity change for netballs worldwide in August 2026?

  1. In August 2026, Gilbert gained estimated Share of Search among netballs worldwide, from 10.4% to 12.2%.

  2. In August 2026, Nivia gained estimated Share of Search among netballs worldwide, from 6.9% to 8.1%.

  3. In August 2026, Net World Sports lost estimated Share of Search among netballs worldwide, from 63.7% to 61.3%.

  4. In August 2026, Mitre lost estimated Share of Search among netballs worldwide, from 19% to 18.3%.

Where does Mitre compete?

Mitre is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Footballs4th of 60.02%Show ranking
Football brands4th of 50.02%Show ranking
Training cones2nd of 617.5%Show ranking
Netballs2nd of 618.3%Shown above

How is Mitre measured?

Brandwave collects information about searches that people make online using Mitre’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mitre football

Do you work for Mitre? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Mitre your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.