Mitre vs Precision:Which is searched more?
In August 2026, Mitre had more branded searches than Precision among training cones worldwide. Mitre was estimated to have 8.1K branded searches compared to Precision’s 4.4K, and held a 12.6% Share of Search versus Precision’s 6.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mitre or Precision?
Compare the training cones shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mitre, Precision. The figures are in the table below the chart.
View monthly share of search table
| Month | Mitre | Precision |
|---|---|---|
| Oct 2025 | 10.7% | 13.1% |
| Nov 2025 | 12.1% | 12.1% |
| Dec 2025 | 8.9% | 10.8% |
| Jan 2026 | 9% | 16.5% |
| Feb 2026 | 8.1% | 15% |
| Mar 2026 | 10.7% | 7.1% |
| Apr 2026 | 10.1% | 12.4% |
| May 2026 | 10.8% | 13.3% |
| Jun 2026 | 11.9% | 7.9% |
| Jul 2026 | 14.5% | 5.3% |
| Aug 2026 | 12.6% | 6.8% |
| Sep 2026 | — | — |
How has the Mitre and Precision comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Mitre took it in March 2026, Precision took it in April 2026, Mitre took it in June 2026.
- Across the 11 months ending August 2026, Mitre’s estimated Share of Search among training cones worldwide moved from 10.7% to 12.6%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Precision’s estimated Share of Search among training cones worldwide moved from 13.1% to 6.8%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
How did search popularity change for training cones worldwide in August 2026?
2 changes
In August 2026, Precision gained estimated Share of Search among training cones worldwide, from 5.3% to 6.8%.
In August 2026, Mitre lost estimated Share of Search among training cones worldwide, from 14.5% to 12.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Mitre’s and Precision’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.