How popular isMitre in search?
In August 2026, there were an estimated 8.1K branded searches for Mitre worldwide which is up 22.7% over the last 11 months. Mitre holds 17.5% estimated Share of Search among training cones worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Net World Sports58.6%
Mitre17.5%- Kwik Goal14.3%
- Precision9.5%
- SKLZ0.15%
- Sure Shot—
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Which training cones compete with Mitre?
Share of Search by month for Net World Sports, Mitre, Kwik Goal, Precision. The figures are in the table below the chart.
View monthly share of search table
| Month | Net World Sports | Mitre | Kwik Goal | Precision | SKLZ | Sure Shot |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 15.1% | 15.1% | 18.6% | 0.21% | — |
| Nov 2025 | 55.5% | 16.6% | 11.1% | 16.6% | 0.18% | — |
| Dec 2025 | 63.3% | 12.6% | 8.4% | 15.4% | 0.21% | — |
| Jan 2026 | 52.9% | 12.9% | 10.5% | 23.6% | 0.17% | — |
| Feb 2026 | 56.6% | 11.2% | 11.2% | 20.7% | 0.23% | — |
| Mar 2026 | 62.2% | 15.1% | 12.4% | 10.1% | 0.21% | — |
| Apr 2026 | 57.3% | 14% | 11.4% | 17.1% | 0.19% | — |
| May 2026 | 58.5% | 14.3% | 9.5% | 17.5% | 0.16% | — |
| Jun 2026 | 62.1% | 15.2% | 12.4% | 10.1% | 0.17% | — |
| Jul 2026 | 62.1% | 18.6% | 12.4% | 6.8% | 0.17% | — |
| Aug 2026 | 58.6% | 17.5% | 14.3% | 9.5% | 0.15% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.6% | 27.1K | -18.1% | -3.5 points | |
| 2, held 2nd | 17.5% | 8.1K | -18.2% | -1.1 points | |
| 3, held 3rd | 14.3% | 6.6K | 0% | +1.9 points | |
| 4, held 4th | 9.5% | 4.4K | +22.2% | +2.8 points | |
| 5, held 5th | 0.15% | 70 | -22.2% | 0 points | |
| —, not measured this month | — | — | — | — |
58.6%
Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -3.5 points.
2.
Mitre17.5%
Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
14.3%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +1.9 points.
9.5%
Held 4th. 4.4K estimated branded searches, +22.2% vs prior month. Share +2.8 points.
5.SKLZ
0.15%
Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Mitre and its closest rivals
How has branded search demand for Mitre changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mitre worldwide rose from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Mitre’s estimated Share of Search among training cones worldwide increased from 15.1% to 17.5%.
- Across the 11 months ending August 2026, Mitre’s estimated Share of Search among training cones worldwide peaked at 18.6% in July 2026 and was lowest at 11.2% in February 2026.
- Across the 11 months ending August 2026, Mitre rose from 4th to 2nd among training cones worldwide.
How did search popularity change for training cones worldwide in August 2026?
5 changes
In August 2026, Precision gained estimated Share of Search among training cones worldwide, from 6.8% to 9.5%.
In August 2026, Kwik Goal gained estimated Share of Search among training cones worldwide, from 12.4% to 14.3%.
In August 2026, Net World Sports lost estimated Share of Search among training cones worldwide, from 62.1% to 58.6%.
In August 2026, Mitre lost estimated Share of Search among training cones worldwide, from 18.6% to 17.5%.
Estimated monthly branded searches for SKLZ worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
Where does Mitre compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Footballs | 4th of 6 | 0.02% | Show ranking |
| Football brands | 4th of 5 | 0.02% | Show ranking |
| Training cones | 2nd of 6 | 17.5% | Shown above |
| Netballs | 2nd of 6 | 18.3% | Show ranking |
How is Mitre measured?
Brandwave collects information about searches that people make online using Mitre’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mitre football
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Is Mitre your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.