Brandwave

Kwik Goal vs Mitre:Which is more popular by branded search?

In August 2026, Mitre had more branded searches than Kwik Goal among training cones worldwide. Mitre was estimated to have 8.1K branded searches compared to Kwik Goal’s 6.6K, and held a 17.5% Share of Search versus Kwik Goal’s 14.3%. These are worldwide searches for English-language branded terms.

Share of Search among training cones worldwide in August 2026Which is more popular in search, Kwik Goal or Mitre?
Kwik Goal14.3%6.6K searches
vs
Mitre17.5%8.1K searches

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Which is more popular in search, Kwik Goal or Mitre?

Compare the training cones shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kwik Goal and Mitre among training cones worldwide, by month

Share of Search by month for Mitre, Kwik Goal. The figures are in the table below the chart.

View monthly share of search table
MonthNet World SportsMitreKwik GoalPrecisionSKLZSure Shot
Oct 202550.9%15.1%15.1%18.6%0.21%—
Nov 202555.5%16.6%11.1%16.6%0.18%—
Dec 202563.3%12.6%8.4%15.4%0.21%—
Jan 202652.9%12.9%10.5%23.6%0.17%—
Feb 202656.6%11.2%11.2%20.7%0.23%—
Mar 202662.2%15.1%12.4%10.1%0.21%—
Apr 202657.3%14%11.4%17.1%0.19%—
May 202658.5%14.3%9.5%17.5%0.16%—
Jun 202662.1%15.2%12.4%10.1%0.17%—
Jul 202662.1%18.6%12.4%6.8%0.17%—
Aug 202658.6%17.5%14.3%9.5%0.15%—
Sep 2026——————

How has the Kwik Goal and Mitre comparison changed over the last 12 months?

  • Mitre was ahead of Kwik Goal in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Kwik Goal’s estimated Share of Search among training cones worldwide moved from 15.1% to 14.3%, and its estimated monthly branded searches held steady at 6.6K.
  • Across the 11 months ending August 2026, Mitre’s estimated Share of Search among training cones worldwide moved from 15.1% to 17.5%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

How did search popularity change for training cones worldwide in August 2026?

  1. In August 2026, Kwik Goal gained estimated Share of Search among training cones worldwide, from 12.4% to 14.3%.

  2. In August 2026, Mitre lost estimated Share of Search among training cones worldwide, from 18.6% to 17.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Kwik Goal’s and Mitre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kwik Goal

1 branded search term

  • kwik goal

Mitre

1 branded search term

  • mitre football

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.