Mitre vs Sure Shot:Which is searched more?
In August 2026, Sure Shot had more branded searches than Mitre among training cones worldwide. Sure Shot was estimated to have 18.1K branded searches compared to Mitre’s 8.1K, and held a 28.1% Share of Search versus Mitre’s 12.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mitre or Sure Shot?
Compare the training cones shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sure Shot, Mitre. The figures are in the table below the chart.
View monthly share of search table
| Month | Sure Shot | Mitre |
|---|---|---|
| Oct 2025 | 29.3% | 10.7% |
| Nov 2025 | 27.1% | 12.1% |
| Dec 2025 | 29.7% | 8.9% |
| Jan 2026 | 30.1% | 9% |
| Feb 2026 | 27.4% | 8.1% |
| Mar 2026 | 29.3% | 10.7% |
| Apr 2026 | 27.7% | 10.1% |
| May 2026 | 24.2% | 10.8% |
| Jun 2026 | 21.7% | 11.9% |
| Jul 2026 | 21.7% | 14.5% |
| Aug 2026 | 28.1% | 12.6% |
| Sep 2026 | — | — |
How has the Mitre and Sure Shot comparison changed over the last 12 months?
3 findings
- Sure Shot was ahead of Mitre in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mitre’s estimated Share of Search among training cones worldwide moved from 10.7% to 12.6%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Sure Shot’s estimated Share of Search among training cones worldwide moved from 29.3% to 28.1%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for training cones worldwide in August 2026?
2 changes
In August 2026, Sure Shot gained estimated Share of Search among training cones worldwide, from 21.7% to 28.1%.
In August 2026, Mitre lost estimated Share of Search among training cones worldwide, from 14.5% to 12.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Mitre’s and Sure Shot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.