Brandwave

Mitre vs Sportsco:Which is searched more?

In September 2026, Sportsco had more branded searches than Mitre among netballs worldwide. Sportsco had about 22,200 branded searches, while Mitre had 140. Sportsco made up 31.4% of all netball searches we track, and Mitre accounted for 0.2%. These are worldwide searches for English-language branded terms.

Share of searches among netballs worldwide in September 2026Is Mitre or Sportsco more popular in search?
Mitre0.2%140 searches
vs
Sportsco31.4%22.2K searches

Follow Mitre vs Sportsco and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Is Mitre or Sportsco more popular in search?

Compare the netballs shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mitre and Sportsco among netballs worldwide, by month

Share of searches by month for Sportsco, Mitre. The figures are in the table below the chart.

View monthly share of searches table
MonthNet World SportsSportscoSure ShotGilbertNiviaMitre
Oct 202532.9%32.9%26.9%4.3%2.8%0.16%
Nov 202536.5%29.9%24.4%5.9%3.2%0.15%
Dec 202539.2%26.2%26.2%4.2%4.2%0.13%
Jan 202632.4%32.4%26.4%3.5%5.2%0.13%
Feb 202624%53.6%16%3.1%3.1%0.1%
Mar 202636.3%29.7%24.2%4.8%4.8%0.15%
Apr 202637%30.3%24.7%4%4%0.12%
May 202641%27.5%22.4%4.5%4.5%0.11%
Jun 202642.3%28.4%18.9%5.6%4.6%0.12%
Jul 202642.7%28.7%19.1%4.6%4.6%0.18%
Aug 202636.6%30%24.5%3.9%4.9%0.15%
Sep 202638.3%31.4%20.9%5.1%4.1%0.2%

How has the Mitre and Sportsco comparison changed over the last 12 months?

3 findings
  • Sportsco was ahead of Mitre in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mitre’s share of searches among netballs worldwide moved from 0.16% to 0.2%, and its estimated monthly branded searches moved from 110 to 140.
  • Across the 12 months ending September 2026, Sportsco’s share of searches among netballs worldwide moved from 32.9% to 31.4%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for netballs worldwide in September 2026?

2 changes
  1. In September 2026, Sportsco gained share of searches among netballs worldwide, from 30% to 31.4%.

  2. Estimated monthly branded searches for Mitre worldwide rose 27.3% over 12 measured months, from 110 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mitre’s and Sportsco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mitre

1 branded search term

  • mitre netball

Sportsco

1 branded search term

  • sportsco

How the Brand Demand Index is measured

Other head-to-heads among netballs

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.