Brandwave

How popular isAdidas in search?

In August 2026, there were an estimated 20.4M branded searches for Adidas worldwide which is up 22.9% over the last 11 months. Adidas holds 40.8% estimated Share of Search among football brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas40.8%
  2. Nike40.8%
  3. Puma18.3%
  4. Mitre0.02%
  5. Select<0.01%
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Which football brands compete with Adidas?

Adidas against football brands worldwide, by month

Share of Search by month for Adidas, Nike, Puma. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikePumaMitreSelect
Oct 202537.3%45.9%16.8%0.01%<0.01%
Nov 202538.6%47.2%14.2%0.01%<0.01%
Dec 202538.6%47.2%14.2%0.01%<0.01%
Jan 202633.9%50.8%15.3%0.01%<0.01%
Feb 202637.3%45.9%16.8%<0.01%<0.01%
Mar 202637.5%45.7%16.8%0.01%<0.01%
Apr 202636%44.2%19.8%0.01%<0.01%
May 202637.5%37.5%25%0.01%<0.01%
Jun 202642.2%42.2%15.5%0.02%<0.01%
Jul 202642.2%42.2%15.5%0.02%<0.01%
Aug 202640.8%40.8%18.3%0.02%<0.01%
Sep 2026—————

  1. 1.Adidas

    40.8%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Nike

    40.8%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Puma

    18.3%

    Held 3rd. 9.1M estimated branded searches, +22.2% vs prior month. Share +2.8 points.

  4. 4.Mitre

    0.02%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Select

    <0.01%

    Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Compare search popularity between Adidas and its closest rivals

How has branded search demand for Adidas changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adidas worldwide rose from 16.6M to 20.4M.
  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among football brands worldwide increased from 37.3% to 40.8%.
  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among football brands worldwide peaked at 42.2% in June 2026 and was lowest at 33.9% in January 2026.
  • Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among football brands worldwide.

How did search popularity change for football brands worldwide in August 2026?

  1. In August 2026, Puma gained estimated Share of Search among football brands worldwide, from 15.5% to 18.3%.

  2. In August 2026, Adidas lost estimated Share of Search among football brands worldwide, from 42.2% to 40.8%.

  3. In August 2026, Nike lost estimated Share of Search among football brands worldwide, from 42.2% to 40.8%.

  4. Estimated monthly branded searches for Mitre worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Select worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

Where does Adidas compete?

Adidas is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers1st of 627.3%Show ranking
Basketball shoe brands1st of 530.5%Show ranking
Sneaker brands1st of 531.4%Show ranking
Football boot brands1st of 531.5%Show ranking
Gym bags1st of 635.1%Show ranking
Golf shoes1st of 636.2%Show ranking
Sports bra brands1st of 536.8%Show ranking
Netball shoe brands1st of 537%Show ranking
Sports bag brands1st of 538.3%Show ranking
Cricket shoes1st of 638.5%Show ranking
Exercise mats1st of 639.3%Show ranking
Rugby boot brands1st of 539.3%Show ranking
Footballs1st of 640.8%Show ranking
Football brands1st of 540.8%Shown above
Gym shoes1st of 644.5%Show ranking
Kids shoe brands1st of 547.5%Show ranking
Jump rope brands1st of 549.8%Show ranking

How is Adidas measured?

Brandwave collects information about searches that people make online using Adidas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • adidas

Do you work for Adidas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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