Adidas vs Converse:Which is more popular?
In September 2026, Adidas had more branded searches than Converse among sneaker brands worldwide. Adidas had about 21.8 million branded searches, while Converse had 4.1 million. Adidas made up 23.4% of all sneaker brand searches we track, and Converse accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about sneaker brands, Adidas appeared in all four answers and Converse in three. Adidas was mentioned before Converse in every answer.
Who do people search for more?
Adidas, about 5 searches for every 1 for Converse
Who does AI mention more?
Adidas, mentioned in every answer we collected
Who does AI recommend more?
Adidas, named ahead of Converse in every answer
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Top sneaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Adidas appeared in all four answers. Converse was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Adidas was listed before Converse in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nike4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
New Balance4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
ASICS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Converse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
HOKA3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Puma2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Reebok2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Salomon2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Vans1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about sneaker brands
4 answers
Asked ChatGPT
“Which sneaker brand should I buy?”
Asked ChatGPT
“What are the best sneaker brands?”
Asked ChatGPT
“What's the best sneaker brand for daily wear?”
Searched Google, AI Overview
“sneaker brands”
Searched Google, AI Overview
“casual shoes”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Adidas or Converse more popular in search?
This chart shows how often people search Google for Adidas and Converse by name. Each line represents a brand's share of searches for all 12 sneaker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Adidas, Converse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | ASICS | Skechers | Vans | Converse | HOKA | Reebok | Salomon | Allbirds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 24.2% | 14.1% | 9.3% | 6.4% | 6.4% | 4.2% | 3.5% | 2.8% | 2.4% | 0.57% | 0.31% |
| Nov 2025 | 28.5% | 25.9% | 13.1% | 8.6% | 4.9% | 5.9% | 4.8% | 3.2% | 2.2% | 2.2% | 0.44% | 0.29% |
| Dec 2025 | 28.1% | 25% | 12.4% | 8.7% | 5.6% | 5.6% | 5.6% | 3.7% | 2.5% | 2.2% | 0.5% | 0.27% |
| Jan 2026 | 30.2% | 22.8% | 11.5% | 9.5% | 6.3% | 6.3% | 4.2% | 3.5% | 2.3% | 2.4% | 0.7% | 0.31% |
| Feb 2026 | 27.5% | 24.7% | 12.5% | 10% | 5.7% | 5.6% | 4.6% | 3.8% | 2.5% | 2.2% | 0.62% | 0.28% |
| Mar 2026 | 27.4% | 25.1% | 12.4% | 10.1% | 5.6% | 5.6% | 4.6% | 3.7% | 2.5% | 2.2% | 0.61% | 0.34% |
| Apr 2026 | 24.9% | 23.3% | 13.8% | 11% | 6.2% | 6.2% | 4.1% | 3.4% | 2.8% | 2% | 0.68% | 1.5% |
| May 2026 | 23.2% | 25.1% | 10.5% | 14.5% | 5.8% | 7% | 4.7% | 3.9% | 2.6% | 1.9% | 0.63% | 0.28% |
| Jun 2026 | 25.6% | 26.5% | 11.7% | 9.6% | 6.4% | 6.4% | 4.3% | 3.5% | 2.9% | 2.1% | 0.71% | 0.32% |
| Jul 2026 | 25.8% | 27.1% | 11.6% | 9.8% | 6.4% | 5.2% | 5.2% | 3.5% | 2.3% | 2.1% | 0.7% | 0.21% |
| Aug 2026 | 23.5% | 25% | 12.8% | 10.7% | 7.1% | 5.8% | 5.8% | 3.9% | 2.6% | 2% | 0.78% | 0.16% |
| Sep 2026 | 26.1% | 23.4% | 11.9% | 10% | 6.6% | 6.6% | 5.4% | 4.4% | 2.4% | 2.2% | 1.1% | 0.18% |
How has the Adidas and Converse comparison changed over the last 12 months?
3 findings
- Adidas was ahead of Converse in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among sneaker brands worldwide moved from 24.2% to 23.4%, and its estimated monthly branded searches moved from 23.3M to 21.8M.
- Across the 12 months ending September 2026, Converse’s share of searches among sneaker brands worldwide moved from 3.5% to 4.4%, and its estimated monthly branded searches moved from 3.4M to 4.1M.
How did search popularity change for sneaker brands worldwide in September 2026?
3 changes
In September 2026, Nike overtook Adidas to become the leader among sneaker brands worldwide, with 26.1% of the searches.
In September 2026, Converse gained share of searches among sneaker brands worldwide, from 3.9% to 4.4%.
In September 2026, Adidas lost share of searches among sneaker brands worldwide, from 25% to 23.4%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Adidas’ and Converse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sneaker brands
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