How popular isAdidas in search?
In August 2026, there were an estimated 20.4M branded searches for Adidas worldwide which is up 22.9% over the last 11 months. Adidas holds 37% estimated Share of Search among netball shoe brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Adidas37%
Nike37%
ASICS17.8%
Under Armour6.1%
Mizuno2.2%
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Which netball shoe brands compete with Adidas?
Share of Search by month for Adidas, Nike, ASICS, Under Armour, Mizuno. The figures are in the table below the chart.
View monthly share of search table
| Month | Adidas | Nike | ASICS | Under Armour | Mizuno |
|---|---|---|---|---|---|
| Oct 2025 | 33.2% | 40.7% | 15.5% | 8.2% | 2.4% |
| Nov 2025 | 35.9% | 43.8% | 11.4% | 7.2% | 1.8% |
| Dec 2025 | 34.3% | 41.8% | 13.4% | 8.4% | 2.1% |
| Jan 2026 | 30.4% | 45.6% | 14.3% | 7.5% | 2.2% |
| Feb 2026 | 34.7% | 42.6% | 13.7% | 7% | 2.1% |
| Mar 2026 | 34.8% | 42.5% | 13.7% | 7% | 2.1% |
| Apr 2026 | 33.6% | 41.3% | 16.2% | 6.8% | 2% |
| May 2026 | 38.2% | 38.2% | 15.1% | 6.3% | 2.3% |
| Jun 2026 | 38.5% | 38.5% | 14.8% | 6.3% | 1.9% |
| Jul 2026 | 38.3% | 38.3% | 15.3% | 6.3% | 1.9% |
| Aug 2026 | 37% | 37% | 17.8% | 6.1% | 2.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37% | 20.4M | 0% | -1.3 points | |
| 2, held 2nd | 37% | 20.4M | 0% | -1.3 points | |
| 3, held 3rd | 17.8% | 9.8M | +20.4% | +2.5 points | |
| 4, held 4th | 6.1% | 3.4M | 0% | -0.2 points | |
| 5, held 5th | 2.2% | 1.2M | +22% | +0.3 points |
1.
37%
Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1.3 points.
2.
Nike37%
Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -1.3 points.
3.
ASICS17.8%
Held 3rd. 9.8M estimated branded searches, +20.4% vs prior month. Share +2.5 points.
6.1%
Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Mizuno2.2%
Held 5th. 1.2M estimated branded searches, +22% vs prior month. Share +0.3 points.
Compare search popularity between Adidas and its closest rivals
Every comparison with Adidas
31 comparisons
- Adidas vs Nike
- Adidas vs New Balance
- Adidas vs Lululemon
- Adidas vs ASICS
- Adidas vs Puma
- Adidas vs Skechers
- Adidas vs Gymshark
- Adidas vs Under Armour
- Adidas vs Clarks
- Adidas vs Reebok
- Adidas vs Mizuno
- Adidas vs Victoria's Secret
- Adidas vs Tarte
- Adidas vs Ecco
- Adidas vs NoBull
- Adidas vs FootJoy
- Adidas vs Rogue Fitness
- Adidas vs Bobux
- Adidas vs Manduka
- Adidas vs Inov-8
- Adidas vs Canterbury
- Adidas vs Gray-Nicolls
- Adidas vs Kookaburra
- Adidas vs Gaiam
- Adidas vs Head
- Adidas vs Crossrope
- Adidas vs Mitre
- Adidas vs Select
- Adidas vs Rush Athletics
- Adidas vs Uhlsport
- Adidas vs BalanceFrom
How has branded search demand for Adidas changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Adidas worldwide rose from 16.6M to 20.4M.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among netball shoe brands worldwide increased from 33.2% to 37%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among netball shoe brands worldwide peaked at 38.5% in June 2026 and was lowest at 30.4% in January 2026.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among netball shoe brands worldwide.
How did search popularity change for netball shoe brands worldwide in August 2026?
4 changes
In August 2026, ASICS gained estimated Share of Search among netball shoe brands worldwide, from 15.3% to 17.8%.
In August 2026, Adidas lost estimated Share of Search among netball shoe brands worldwide, from 38.3% to 37%.
In August 2026, Nike lost estimated Share of Search among netball shoe brands worldwide, from 38.3% to 37%.
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
Where does Adidas compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Trainers | 1st of 6 | 27.3% | Show ranking |
| Basketball shoe brands | 1st of 5 | 30.5% | Show ranking |
| Sneaker brands | 1st of 5 | 31.4% | Show ranking |
| Football boot brands | 1st of 5 | 31.5% | Show ranking |
| Gym bags | 1st of 6 | 35.1% | Show ranking |
| Golf shoes | 1st of 6 | 36.2% | Show ranking |
| Sports bra brands | 1st of 5 | 36.7% | Show ranking |
| Netball shoe brands | 1st of 5 | 37% | Shown above |
| Sports bag brands | 1st of 5 | 38.3% | Show ranking |
| Cricket shoes | 1st of 6 | 38.5% | Show ranking |
| Exercise mats | 1st of 6 | 39.3% | Show ranking |
| Rugby boot brands | 1st of 5 | 39.3% | Show ranking |
| Footballs | 1st of 6 | 40.8% | Show ranking |
| Football brands | 1st of 5 | 40.8% | Show ranking |
| Gym shoes | 1st of 6 | 44.5% | Show ranking |
| Kids shoe brands | 1st of 5 | 47.5% | Show ranking |
| Jump rope brands | 1st of 5 | 49.8% | Show ranking |
How is Adidas measured?
Brandwave collects information about searches that people make online using Adidas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- adidas
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Is Adidas your brand?
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