Adidas vs J.Lindeberg:Which is more popular?
In September 2026, J.Lindeberg had more branded searches than Adidas among golf clothing brands worldwide. J.Lindeberg had about 14,800 branded searches, while Adidas had 8,100. J.Lindeberg made up 1.1% of all golf clothing brand searches we track, and Adidas accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about golf clothing brands, Adidas appeared in all five answers and J.Lindeberg in none.
Who do people search for more?
J.Lindeberg, about 83% more searches than Adidas
Who does AI mention more?
Adidas, mentioned in every answer we collected
Who does AI recommend more?
Adidas, the only one of the two named
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Top golf clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adidas appeared in all five answers. J.Lindeberg did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Peter Millar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FootJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lululemon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Under Armour4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Malbon Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TravisMathew1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Holderness & Bourne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- J.Lindeberg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about golf clothing brands
5 answers
Asked ChatGPT
“Which golf clothing brand should I buy?”
Asked ChatGPT
“What are the best golf clothing brands?”
Asked ChatGPT
“What's the best golf clothing brand for playing in hot weather?”
Searched Google, AI Overview
“golf apparel”
Searched Google, AI Overview
“golf clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Adidas or J.Lindeberg more popular in search?
This chart shows how often people search Google for Adidas and J.Lindeberg by name. Each line represents a brand's share of searches for all 15 golf clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for J.Lindeberg, Adidas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peter Millar | Rhoback | Johnnie-O | Malbon Golf | TravisMathew | Holderness & Bourne | Greyson Clothiers | Nike | Galvin Green | J.Lindeberg | Lululemon | Redvanly | Under Armour | Adidas | FootJoy |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 19.6% | 7.2% | 8.8% | 13.1% | 5.9% | 3.4% | 2.6% | 1.8% | 1.4% | 1.2% | 1.8% | 1.4% | 1.8% | 0.64% |
| Nov 2025 | 27.9% | 27.9% | 6.9% | 8.3% | 12.5% | 4.6% | 2.7% | 2.5% | 1.4% | 1.1% | 0.75% | 1.4% | 0.92% | 0.92% | 0.41% |
| Dec 2025 | 30.4% | 20.3% | 9.1% | 9.1% | 13.6% | 5% | 2.8% | 2.7% | 1.2% | 1% | 0.82% | 1.5% | 0.82% | 1.2% | 0.54% |
| Jan 2026 | 40% | 14.7% | 8% | 8% | 12% | 4.4% | 3% | 2.4% | 1.3% | 1.1% | 1.3% | 1.3% | 1.1% | 0.72% | 0.59% |
| Feb 2026 | 32.1% | 14.3% | 7.9% | 9.6% | 14.3% | 5.3% | 3.2% | 4.3% | 1.3% | 1.3% | 1.3% | 1.6% | 1.3% | 1.6% | 0.57% |
| Mar 2026 | 29% | 15.9% | 8.7% | 10.6% | 13% | 5.8% | 2.9% | 3.9% | 1.2% | 1.4% | 1.4% | 1.7% | 1.4% | 2.1% | 0.95% |
| Apr 2026 | 34.4% | 12.6% | 6.9% | 12.6% | 10.3% | 5.7% | 2.8% | 4.6% | 0.93% | 1.7% | 1.7% | 1.4% | 1.4% | 2.1% | 0.76% |
| May 2026 | 30.5% | 13.7% | 7.5% | 11.2% | 13.7% | 6.1% | 3.2% | 4.1% | 1% | 1.5% | 1.8% | 1.5% | 1.5% | 1.8% | 0.82% |
| Jun 2026 | 28.7% | 19.2% | 8.6% | 10.5% | 12.8% | 5.8% | 2.5% | 3.9% | 0.94% | 1.4% | 1.4% | 1.4% | 0.94% | 1.4% | 0.63% |
| Jul 2026 | 36.9% | 11.1% | 11.1% | 11.1% | 11.1% | 5% | 2.6% | 3.3% | 0.81% | 1.5% | 1.5% | 1.5% | 0.99% | 0.99% | 0.66% |
| Aug 2026 | 45.9% | 13.7% | 6.2% | 9.2% | 9.2% | 5% | 2.2% | 1.8% | 0.83% | 1.2% | 1.2% | 1.2% | 0.83% | 0.83% | 0.55% |
| Sep 2026 | 49.3% | 12.1% | 8.1% | 8.1% | 8.1% | 4.4% | 2.2% | 1.6% | 1.1% | 1.1% | 1.1% | 1.1% | 0.89% | 0.59% | 0.4% |
J.Lindeberg and Adidas sell other things too, so only their searches that name this product count here, like “j lindeberg golf”.
How has the Adidas and J.Lindeberg comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: J.Lindeberg took it in November 2025, Adidas took it in December 2025, J.Lindeberg took it in January 2026, Adidas took it in February 2026, J.Lindeberg took it in July 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among golf clothing brands worldwide moved from 1.8% to 0.59%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
- Across the 12 months ending September 2026, J.Lindeberg’s share of searches among golf clothing brands worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for golf clothing brands worldwide in September 2026?
2 changes
Adidas’ share of searches among golf clothing brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.59% in September 2026.
In September 2026, J.Lindeberg fell from 9th to 10th among golf clothing brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adidas’ and J.Lindeberg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adidas
1 branded search term
- adidas golf apparel
J.Lindeberg
1 branded search term
- j lindeberg golf
Other head-to-heads among golf clothing brands
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