Brandwave

How popular isAdidas in search?

In August 2026, there were an estimated 20.4M branded searches for Adidas worldwide which is up 22.9% over the last 11 months. Adidas holds 36.8% estimated Share of Search among sports bra brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas36.8%
  2. Nike36.8%
  3. Lululemon20%
  4. Under Armour6%
  5. Victoria's Secret0.3%
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Which sports bra brands compete with Adidas?

Adidas against sports bra brands worldwide, by month

Share of Search by month for Adidas, Nike, Lululemon, Under Armour. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeLululemonUnder ArmourVictoria's Secret
Oct 202530.3%37.2%24.8%7.5%0.3%
Nov 202530.8%37.6%25.2%6.2%0.25%
Dec 202528.8%35.1%28.8%7.1%0.23%
Jan 202628%42%22.9%6.9%0.23%
Feb 202632.2%39.5%21.5%6.5%0.26%
Mar 202633.6%41.1%18.3%6.7%0.22%
Apr 202632.2%39.5%21.5%6.5%0.32%
May 202636.8%36.8%20%6%0.3%
Jun 202636.8%36.8%20%6%0.3%
Jul 202636.8%36.8%20%6%0.3%
Aug 202636.8%36.8%20%6%0.3%
Sep 2026—————

  1. 1.Adidas

    36.8%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Nike

    36.8%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Lululemon

    20%

    Held 3rd. 11.1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Under Armour

    6%

    Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Victoria's Secret

    0.3%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Adidas and its closest rivals

How has branded search demand for Adidas changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adidas worldwide rose from 16.6M to 20.4M.
  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sports bra brands worldwide increased from 30.3% to 36.8%.
  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sports bra brands worldwide peaked at 36.8% in May 2026 and was lowest at 28% in January 2026.
  • Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among sports bra brands worldwide.

How did search popularity change for sports bra brands worldwide in August 2026?

  1. Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.

  2. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.

  3. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

Where does Adidas compete?

Adidas is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers1st of 627.3%Show ranking
Basketball shoe brands1st of 530.5%Show ranking
Sneaker brands1st of 531.4%Show ranking
Football boot brands1st of 531.5%Show ranking
Gym bags1st of 635.1%Show ranking
Golf shoes1st of 636.2%Show ranking
Sports bra brands1st of 536.8%Shown above
Netball shoe brands1st of 537%Show ranking
Sports bag brands1st of 538.3%Show ranking
Cricket shoes1st of 638.5%Show ranking
Exercise mats1st of 639.3%Show ranking
Rugby boot brands1st of 539.3%Show ranking
Footballs1st of 640.8%Show ranking
Football brands1st of 540.8%Show ranking
Gym shoes1st of 644.5%Show ranking
Kids shoe brands1st of 547.5%Show ranking
Jump rope brands1st of 549.8%Show ranking

How is Adidas measured?

Brandwave collects information about searches that people make online using Adidas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • adidas

Do you work for Adidas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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