Brandwave

Yoga mat brands:Which brands are most popular in search?

In August 2026, Lululemon was the most searched among yoga mat brands worldwide, with an estimated 11.1M branded searches and 99.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lululemon99.3%
  2. Manduka0.36%
  3. Gaiam0.16%
  4. Liforme0.13%
  5. JadeYoga0.05%

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Share of SearchLeaderboard

Compare the yoga mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among yoga mat brands worldwide, by month

Share of Search by month for Lululemon. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonMandukaGaiamLiformeJadeYoga
Oct 202599.5%0.24%0.11%0.11%0.04%
Nov 202599.5%0.24%0.09%0.11%0.03%
Dec 202599.6%0.2%0.09%0.09%0.03%
Jan 202699.4%0.3%0.13%0.11%0.05%
Feb 202699.4%0.3%0.13%0.13%0.05%
Mar 202699.3%0.36%0.16%0.16%0.05%
Apr 202699.4%0.3%0.16%0.13%0.05%
May 202699.3%0.36%0.16%0.13%0.05%
Jun 202699.3%0.36%0.16%0.13%0.04%
Jul 202699.3%0.36%0.16%0.13%0.04%
Aug 202699.3%0.36%0.16%0.13%0.05%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Lululemon

    99.3%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Manduka

    0.36%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Gaiam

    0.16%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Liforme

    0.13%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.JadeYoga

    0.05%

    Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among yoga mat brands worldwide?

In August 2026, Lululemon was the most searched among yoga mat brands worldwide, with an estimated 11.1M branded searches and 99.3% estimated Share of Search within this set. Manduka is in 2nd place, 98.9 percentage points behind at 0.36% Share of Search.

Global yoga mat brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Lululemon99.5% → 99.3%99.6%Dec 202599.3%Mar 20261st
Manduka0.24% → 0.36%0.36%Jun 20260.2%Dec 20252nd
Gaiam0.11% → 0.16%0.16%Apr 20260.09%Nov 20253rd
Liforme0.11% → 0.13%0.16%Mar 20260.09%Dec 20254th
JadeYoga0.04% → 0.05%0.05%Feb 20260.03%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Lululemon, Manduka, Gaiam, Liforme and JadeYoga held steady: their estimated Share of Search among yoga mat brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for yoga mat brands worldwide in August 2026?

  1. Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  2. Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  3. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.

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