Brandwave

JadeYoga vs Manduka:Which is more popular by branded search?

In August 2026, Manduka had more branded searches than JadeYoga among yoga mat brands worldwide. Manduka was estimated to have 40.5K branded searches compared to JadeYoga’s 5.4K, and held a 0.36% Share of Search versus JadeYoga’s 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among yoga mat brands worldwide in August 2026Which is more popular in search, JadeYoga or Manduka?
JadeYoga0.05%5.4K searches
vs
Manduka0.36%40.5K searches

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Which is more popular in search, JadeYoga or Manduka?

Compare the yoga mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

JadeYoga and Manduka among yoga mat brands worldwide, by month

Share of Search by month for Manduka, JadeYoga. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonMandukaGaiamLiformeJadeYoga
Oct 202599.5%0.24%0.11%0.11%0.04%
Nov 202599.5%0.24%0.09%0.11%0.03%
Dec 202599.6%0.2%0.09%0.09%0.03%
Jan 202699.4%0.3%0.13%0.11%0.05%
Feb 202699.4%0.3%0.13%0.13%0.05%
Mar 202699.3%0.36%0.16%0.16%0.05%
Apr 202699.4%0.3%0.16%0.13%0.05%
May 202699.3%0.36%0.16%0.13%0.05%
Jun 202699.3%0.36%0.16%0.13%0.04%
Jul 202699.3%0.36%0.16%0.13%0.04%
Aug 202699.3%0.36%0.16%0.13%0.05%
Sep 2026—————

How has the JadeYoga and Manduka comparison changed over the last 12 months?

  • Manduka was ahead of JadeYoga in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, JadeYoga’s estimated Share of Search among yoga mat brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 11 months ending August 2026, Manduka’s estimated Share of Search among yoga mat brands worldwide moved from 0.24% to 0.36%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for yoga mat brands worldwide in August 2026?

  1. Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using JadeYoga’s and Manduka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JadeYoga

1 branded search term

  • jadeyoga

Manduka

1 branded search term

  • manduka

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.